10 Million Pound “Ad is fundamentally a celebration of community”

By Gary · Tuesday, November 13th, 2007

I am a sucker for these ads! BUT 10 MILLION POUNDS? Guiness’s Tipping Point by AMV BBDO is a £10m spot, has 6,000 dominoes and then connects with just about everyhting else in the Argentinian village. “The ad is fundamentally a celebration of community,” said Paul Cornell, the marketing manager for Guinness at Diageo GB.

Hat tip to Adland
[youtube:http://www.youtube.com/watch?v=oiZuTkAk2js]

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