South African Billboard – Save Energy Visual from Eskom
Not sure if this was a green based effort or one which was due to neccessity – South Africa has apparently being having a number of power outages ion certain areas and this was set up as a subtle message. Pretty effective – considering it is now global via the web and WoM. How effective was it in SA where a huge segment of the population do not have web access and may not have seen the billboards?
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