Advertising as Entertainment – Scorsese does 9 minute long-form Ad
Key to Reserva – is a short film directed by Martin Scorsese for a Spanish company Freixenet that is lighting up the movie related blogosphere and more. Brilliantly done and creating tons of WoM, the movie supposedly remakes a Hitchcock movie that was never made – from three and a half pages of a supposedly abandoned project. It is so well done that it is hard not to think that it is real – yet there is the undercurrent of the question: Is it a spoof? Yet Scorsese is involved so how could it be? It is so compelling that even when you see the product – you still aren’t sure. Enjoy!
[Youtube:http://www.youtube.com/watch?v=dGDbTcmh4nQ&feature=related]
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