Top 4 reasons the music business is failing fast
No.1: Chris Brown sings Kiss Kiss. The record labels should listen to Chris Brown – KISS = KEEP IT SIMPLE STUPID.
No 2: Listen and give people what they keep telling you they want – don’t force them to go to the P2P channel to get singles
No. 3: Look at other industries and succesful service companies to see what kind of experience they offer. Think YouTube 1-click usability.
No. 4: Do any of the senior industry people stand in their consumers shoes? Like slum-lord’s sentences – they should be forced to try and consume their product like we do for a week or a month and then lets see how quickly the biz changes. Don’t get pissed at Steve Jobs because he makes it simple – join him and make the music experience simple and fun.
Why the rant?
My 9 year old son loves music. He asked me for two Chris Brown songs (not videos) for a class project he was doing. So of course I went to buy them and happily sat down with him to download two singles.
How much do songs cost Dad?
99c on iTunes and a bit more if you want to take it around with you.
Huh?
Don’t worry we will get it – it should be done and on the laptop in seconds.
Yeah right!
In an era of one click videos, simple streaming of videos and some music, YouTube simplicity, My Space and FaceBook fandom, one would think that continual downturn would lead the industry to some element of K.I.S.S.! Every focus group and feedback channel you can find says people stopped buying LPs and then CDs because they wanted certain songs and did not want to pay for 11 songs to get 1. K.I.S.S. But No!
ON GOOGLE, YAHOO AND AOL IT WAS IMPOSSIBLE TO FIND THE SINGLES TO DOWNLOAD FOR A REASONABLE AMOUNT OF MONEY! I got one of the two at iTunes – but not in MP3 format so forget about burning it. After an hour – I bought the album. I swear that will not happen again.
No disrespect to Chris Brown who is a very talented guy – but the industry should wake up to what their consumers want and if that is 2 out of 10 songs – you are going to get stuck with 8 items of inventory. Deal with it. 2/10 is better than 2 from a P2P network and zero from you. Most businesses work this way. Sell me an album when I want only two tracks and don’t give me the opportunity to easily find and buy those 2 tracks – and you get a dismal 2/10 which is a failing grade. Have good products and people will pay for them.
No wonder there are ridiculous numbers of people who swear by the P2P networks.
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