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Gary D. Cohen header image 1
Dec 01 2008

How not to do customer relations at the drive-through

May 29th, 2008 : Experience · Service · WoM

So I took my kids to the McDonalds drive-through the other day and as I pulled up to the register window, this sign was facing me covering most of the window:

I happen not to like waterdown iced drinks

We are talking about one of the highest margin products and we are being nickled and dimed. Really - If I ask for 32 ounces and pay for the 32 ounce - I EXPECT 32 OUNCES! Not 21 ounces at a 32 ounce price! Instead of filling the 32 ounce cup with ice and displacing half of the drink or more, why not give what you are advertising - a 32 ounce drink! And don’t shove it in my face - train your staff to nicely say what the message is. Whatever happened to hold the ice?? Now we know.

3 responses so far ↓

  • 1 karens // May 30, 2008 at 6:16 pm

    So you can “hold the pickles, hold the lettuce, special orders don’t upset us”……but you can’t hold the ice??? Oh right, that slogan was Burger King’s!

  • 2 Kenny Gerrard // May 30, 2008 at 9:16 pm

    i’m right with you…not fair! pity their food tastes so good!

  • 3 Patrick Kozub // Aug 6, 2008 at 7:42 pm

    As a manager in a restaurant I can tell you it probably only costs them about twenty cents to produce that drink too.

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