Comments on: Ads and Movie Trailers on TV

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By: Gary

Gary — Wed, 01 Oct 2008 21:09:31 +0000

@Kenny Tx for your comment. I think you misunderstood what I was saying. My point was that we are far more inclined to be engaged if something on the screen is of interest to us. And, I was suggesting that finding a way to try before you buy a behavioral targeting solution would be a good thing for consumers who are weary of it.

@karens With the advent of large amounts of choice, relevance becomes more and more important. I could not agree more except to say that in a few more years, 25% may be low if information flows freely. My point was that an opt-in would go a long way to increasing the acceptance of behavioral targeting in the home.

By: karens

karens — Mon, 29 Sep 2008 03:08:18 +0000

Just saw David Verklin address this issue at Advertising Week. According to him, targeted tv ads are on their way and in a few short years will be 25% of all the ads we see on tv.

By: Kenny Gerrard

Kenny Gerrard — Sat, 27 Sep 2008 13:04:08 +0000

Idisagree completely. I think target ads are the way of the future. It allows advertisers to focus on potential consumers that have a higher probability of buying their products and it gives consumers the assistance of not having to view ads they have absolutely no interest in. Just look at how smaller radio stations are fighting against Arbitron’s PPM – it will show that they actually don’t get high listenership rates because most people listen to the large stations. This is capitalsim at its core! This is another reason why Google is going to be the next Microsoft!

I think targeting is fantastic and the way of the future!