New Subway Ads in NYC

By Gary · Tuesday, October 21st, 2008
The New York MTA is looking at new advertising opportunities to generate revenue to close the budget shortfall in the next year.  They are trying a few pilot programs with the subway, the latest being to wrap the interior and exterior surfaces of the Times Square Shuttle between Grand Central and Times Square.

pic 01461 New Subway Ads in NYC

A second approach supported by billboards, involves wrapping the turnstiles completely or Ads on the turnstiles like this Ad for the NavyforMoms.com:

pic 01453 300x225 New Subway Ads in NYC

While I have seen a few comments about enough messages being out there and that the commute is one with enough “noise”, I for one do not have a problem receiving or choosing to ignore one way advertising that keeps the price of commuting down.  Additionally, it actually changes the experience a bit as you are stepping into a message that wraps you entirely especially when the doors close – and it is somewhat unusual for now.   Similar programs are being tried in other cities.

And it got me thinking – what’s next?  Wrapped buses?  Done.  Ads on tray tables in planes?  Done.

How about wrapped interiors of planes?  Now there is an idea – NOT!

Topics: Commercials, Experience · Tags: , , , ,

Comments

By Thelma & Alec on October 26th, 2008 at 2:39 pm

It can go too far, and some of the ads can be for rubbish. If the ads accepted were for charities, there might be some noble issue attached. But it would have to be very strongly controlled.

 

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