Ford Mustang 2010 Competition
Scott Monty, my former crayon colleague, is now head of Social Media at Ford. They have a gem of a site about the Ford Mustang. One of my favorite videos was Father’s Day. Gotta admit, I shed a tear 
. Great piece.
Loved the approach for introducing the 2010 Mustang. Besides the leaks of images and info and other approaches, Ford did the following here:
1. They setup as this tribute site to the Mustang
2. Their passionate Mustang fans submitted stories and videos
3. they ran a competition with a phenomenal prize – the 2010 Mustang
4. The public voted for the winner
5. They had a written and a video section so ludites and technos could enter
6. The stories and videos are entertaining, funny, touching.
7. They can be easily shared
Not sure how I missed it earlier, but I am really glad I found it! And for those of you that say Twitter is not for corporations or marketing – The hat tip came through a link on Twitter! As always, social media is a great tool to be used to enhance, layer and leverage existing marketing and PR efforts. It is best used as part of an integrated approach and is seldom a tool that works as effectively on its own.
Comments
Thanks for acknowledging the effort, Gary. As we expected, the Mustang enthusiasts really came through on this. That was one of my favorite videos too, along with “My Father and I.” Something about those father-son Mustang bonding moments…
I had to fight hard for our ad agency to enable the sharable features, but in the end, you see that the right idea prevailed.
And I don’t know if you’ve had a chance to go back to the site, but the community made its choice – the winner was a soldier from Iraq, who’ll be returning to the States just in time to claim his prize.
In order to capture what the Mustang community is doing on an ongoing basis, we’ve put a section on our Mustang Digital Snippet called “Team Mustang’s Weekly Roundup” at http://ford.digitalsnippets.com/mustang/ where the Mustang team acknowledges some of the most interesting posts from around the Web.
We think our fans are pretty special.
Scott Monty
Global Digital Communications
Ford Motor Company
Scott,
Appreciate the comments. I saw the winner at the same time. I spent probably a half hour going through the stories before I found the videos. And probably at least a half hour on the videos. Time flies when you are having fun.
Gary
How do I get the full video of Father’s Day?
Thank you
Janice
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