Author Archive
Ads and Movie Trailers on TV
I like movies. I like golf. I like entertainment. And I like the marketing. What with the Ryder Cup and a bunch of shows starting up, the TV has been on in our house a lot more in recent days. And as I watched the new shows and the inevitable “commercial breaks” came by, I [...]
How not to do customer relations at the drive-through
So I took my kids to the McDonalds drive-through the other day and as I pulled up to the register window, this sign was facing me covering most of the window:
We are talking about one of the highest margin products and we are being nickled and dimed. Really – If I ask for [...]
Why can’t people be honest?
I feel bad for owners when their business fails. Especially for restaurants as it is a tough life with very long hours. But they could be honest rather than put up signs like this:
3 Memories – Good Ones!
One of my recent clients is a New York children’s enrichment center. I recently had the pleasure of a “walk through” of the New York Kids Club’s 8,000 sq foot Brooklyn Heights location scheduled to open on April 14th. I went to the facility to get a feel for the space, the neighborhood and to [...]
Change and Transformation
Today is a new day in my evolution – and I am excited by the opportunities ahead. Change is something that I welcome – you gain perspective, see things differently and it creates a host of different and exciting opportunities. Many fear change. It has always motivated me.
