Author Archive
Monty Python: Legalize it!
A great sales negotiating tool is to identify objections early and address them up front – take them off the table. How to get qaulity Monty Python content online has not been the easiest thing to do – not in a legal manner. All that has changed. Rather than sue those that put their content on [...]
Delta changes flight path after bloggers give feedback
Hot on the heals of the Motrinmoms apology, Delta reversed course on a decision that angered its platinum members. While not exactly the same as this was a policy decision and not an ad, compare the email each commenter got from Delta: We heard you loud and clear. Since we launched our Coach Choice Seats [...]
J&J’s Motrin headache and need for Band-Aid after moms revolt
What an interesting 48 hours. J&J’s Motrin brand and its advertising became the #1 word on Twitter (#1motrinmoms) and lit up the blogosphere and finally mainstream media with this ad. More interesting, is that it supposedly was released on September 30 according to David Armano and AdAge. What is fascinating is that the ad was run [...]
Facebook Reality – Friday Night Smiles
This has been around for a while but is no less entertaining now and it is still doing the rounds. The concept is quite laughable actually, but we still do it.
Ford Mustang 2010 Competition
Scott Monty, my former crayon colleague, is now head of Social Media at Ford. They have a gem of a site about the Ford Mustang. One of my favorite videos was Father’s Day. Gotta admit, I shed a tear . Great piece. Loved the approach for introducing the 2010 Mustang. Besides the leaks of images [...]
IDEO rocks
From one of the great experiential consulting design firms – who says work can’t be fun? IDEO Global Chain Reaction from IDEO Labs on Vimeo.
Yes We Can – Another Long Walk to Freedom
November 4, 2008 was an amazing night for America. An African American man wins the general election running as an American who happens to be African American. Many thought that people’s vote may have been swayed by race. In the end it wasn’t even close and America showed that it has come a long way. And [...]
Social Media Collaboration Age of Conversation 2 Benefits Charity
Today marks the launch of Age of Conversation 2, a collaboration of 237 marketing professionals who blog in the U.S. and 15 other countries. The submissions are categorized into 5 subjects all referencing the role of conversation in marketing today. The brainchild of bloggers Drew McLellan and Gavin Heaton, took off last year after they [...]
The Power of Influencers
Chuck Westbrook is out to help bloggers who write great content reach the audience they deserve. Writing a blog is not easy. Finding a voice, finding time to write, formatting, checking and getting your posts to say what you feel and then doing it again and again with no feedback gets old quickly. And the [...]
Age of Conversation 2 Podcast Discussion with David Armano, Gary Cohen and Jay Ehret
Attached is a link to The Age of Conversation Podcast Episode 3 hosted by Jay Ehret with myself and David Armano. David and I are 2 of 237 authors in the book each with a one page chapter. The topic we both chose out of a number of topics was “The Accidental Marketer”. I have [...]
