Author Archive
Obama – A must see photo gallery
After losing her job at the The Pittsburgh Press, a staffer for Tipper Gore invited Callie Shell to photograph (unpaid) the last days of the Clinton/Gore campaign. That translated into being Vice President Gore’s White House Photographer for eight years. Now a Time Magazine photographer, Callie has spent two and a half years covering Obama. [...]
Red…Bull, Red…Bull, RedBull and a great Father-Son Experience
How would you like to have 20,000 fans screaming your product’s name multiple times, supported by your name plastered all over the stadium and on the players shirts and on the T-Shirts handed out at the game, and having your name on every media channel reporting on the game? Sounds like a sponsor’s dream opportunity. [...]
New Subway Ads in NYC
The New York MTA is looking at new advertising opportunities to generate revenue to close the budget shortfall in the next year. They are trying a few pilot programs with the subway, the latest being to wrap the interior and exterior surfaces of the Times Square Shuttle between Grand Central and Times Square. A second [...]
I’ve been buying American stocks
So says Warren Buffett who, according to CNBC, has for almost six years been close to 100% out of equities (except for his Berkshire Hathaway investments. In his Op Ed piece in the NY Times today, which is a must read, Buffett says: Be fearful when others are greedy, and be greedy when others [...]
Meet At The Apartment
No, that is not spy speak or code to my sleepers! Mark and Sara Schiller who run Electric Artists the strategic branding and marketing shop in NY, have opened a cool new meeting place in NY called “Meet At The Apartment”. With workplaces becoming more casual and in some cases disappearing in favor of remote [...]
Price-hikes do not always deliver
MarketingProfs Get to the Point: Invest 60 seconds in your SMALL BUSINESS newsletter refers to Seth Godin’s post “Breakage” to discuss “The Price-Hike Gamble”. The post discusses the how small successive increases lead to a breaking point at which you the customer bolts. As Seth points out: My car insurance bill has been steadily rising, [...]
Imploding banks – who is left with the rubble?
Former Lehman Brothers Building on 50th and 7th Ave I understand how some of those caught up in the implosion must feel having been through the meltdown of Bankers Trust. I remember how hard it was because the bank was such a big part of my life and I internalized it as my “business”, yet [...]
Financial Meltdown = No Superpower?
With all the turmoil in the financial markets and the talking heads discussing the causes, implications and responsible parties for the financial meltdown in the US financial sector, I have been thinking about the impact on the US Super Power status. Part of the reason why the rest of the world looks to the US [...]
Ads and Movie Trailers on TV
I like movies. I like golf. I like entertainment. And I like the marketing. What with the Ryder Cup and a bunch of shows starting up, the TV has been on in our house a lot more in recent days. And as I watched the new shows and the inevitable “commercial breaks” came by, I [...]
Social Media Vigilantes
Mitch Joel writes an interesting post Does A Social Media Vigilante Mean Equal Customer Service Justice For All? where he talks about social media vigilantes who name names in trying to build their own brand and obtain some form of resolution, retribution and/or compensation for poor service. Mitch takes a different path and chooses to [...]
