I am a sucker for these ads! BUT 10 MILLION POUNDS? Guiness’s Tipping Point by AMV BBDO is a £10m spot, has 6,000 dominoes and then connects with just about everyhting else in the Argentinian village. “The ad is fundamentally a celebration of community,” said Paul Cornell, the marketing manager for Guinness at Diageo GB.

Hat tip to Adland

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I ahve read a number of articles recently in MSM such as WSJ, NY Times, AdAge and at conferences and on the web regarding measurement by publishers and vendors. And with no set standards and varied ways of measuring as all and sundry keep pointing out, changes are happening and there is more to come.It is inconceivable that in this day and age there are no standard metrics online - a medium that ostensibly does leave a footprint for tracking. It is hard to understand how a vendor and a publisher can have vastly different numbers when calculating (and in some cases simply adding) online activity such as clickthroughs.

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Recently a lot has been written about agency/client relationship turnover. Agencies (PR and Advertising) fill an important role of connecting a brand to an audience. Okay I’ve stated the obvious. I believe our world needs to move to one where the agency fills a role of “Brand Fiduciary.” A Fiduciary (definition below) is someone or an entity that is hired in a position of trust with a responsibility to act:

• with the highest degree of care
• the utmost good faith
• in the best interests of the client (not exploit the position of trust for personal gain or put self interest ahead of the client’s interests)

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