Blogging
Passive Engagement in Social Media Doesn’t Deliver
How to scale social media for small business and how to bridge the social divide is a common question I get from small business owners. While all seem to agree that social media is a person-to-person connection or human connections and interactions, many companies do not engage on that level choosing to push content in [...]
How Long is Too Long?
I have been helping a doctor setup a web presence that includes a website a blog and some social media applications. With new clients, especially those that don’t read blogs let alone blog themselves, I help them understand and train them on how to blog. In one of our first sessions we discussed frequency, recency [...]
Back up your blog
So the last few days have been a nightmare. While moving some files around on the server, I deleted some files accidentally, and in one fell swoop my blog, my site and a whole bunch of other data and test spaces went poof. I had the blog backed up on the server – and luckily [...]
Twitter Information Overload
I have been thinking a lot lately about how many times I am engaged in something and I have a blog moment: “This is the post I want to write” and I think it through perfectly in my head – text, visuals and context. Most times that is the last I remember of it unless [...]
Delta changes flight path after bloggers give feedback
Hot on the heals of the Motrinmoms apology, Delta reversed course on a decision that angered its platinum members. While not exactly the same as this was a policy decision and not an ad, compare the email each commenter got from Delta: We heard you loud and clear. Since we launched our Coach Choice Seats [...]
J&J’s Motrin headache and need for Band-Aid after moms revolt
What an interesting 48 hours. J&J’s Motrin brand and its advertising became the #1 word on Twitter (#1motrinmoms) and lit up the blogosphere and finally mainstream media with this ad. More interesting, is that it supposedly was released on September 30 according to David Armano and AdAge. What is fascinating is that the ad was run [...]
Ford Mustang 2010 Competition
Scott Monty, my former crayon colleague, is now head of Social Media at Ford. They have a gem of a site about the Ford Mustang. One of my favorite videos was Father’s Day. Gotta admit, I shed a tear . Great piece. Loved the approach for introducing the 2010 Mustang. Besides the leaks of images [...]
Social Media Collaboration Age of Conversation 2 Benefits Charity
Today marks the launch of Age of Conversation 2, a collaboration of 237 marketing professionals who blog in the U.S. and 15 other countries. The submissions are categorized into 5 subjects all referencing the role of conversation in marketing today. The brainchild of bloggers Drew McLellan and Gavin Heaton, took off last year after they [...]
The Power of Influencers
Chuck Westbrook is out to help bloggers who write great content reach the audience they deserve. Writing a blog is not easy. Finding a voice, finding time to write, formatting, checking and getting your posts to say what you feel and then doing it again and again with no feedback gets old quickly. And the [...]
Age of Conversation 2 Podcast Discussion with David Armano, Gary Cohen and Jay Ehret
Attached is a link to The Age of Conversation Podcast Episode 3 hosted by Jay Ehret with myself and David Armano. David and I are 2 of 237 authors in the book each with a one page chapter. The topic we both chose out of a number of topics was “The Accidental Marketer”. I have [...]
