Blogging
The Top 8 Reasons Not to Respond to Chain Letters
I do not like chain emails at all. Nor do I like Facebook challenges. Both arrive when you can least afford to look at them or do them - and they come from someone you trust and like who you do not want to let down. I would rather have real personal interactions. Furthermore, it really is SPAM FROM [...]
Can Influencer Outreach & SEO Result in Stock Manipulation and Insider Trading
Are influentials guilted into accepting a seeded message or conversation starter for a brand by a friend? I know that a number of those I have spoken to recently feel that they are being spammed with requests that are not targeted or relevant to that influential blogger or their audience. And when they do choose to [...]
275 Conversation Starters: Age of Conversation ‘08
275 bloggers are about to embark on Age of Conversation: Why Don’t People Get It? the sequel to The Age of Conversation which was published last year. The Age of Conversation was unique in that:
100 bloggers contributed roughly a 8.5″x11″ page of content
Turnaround time was incredible
All proceeds and referrals from the book went [...]
Innacurate Posts and Brand You
Interesting interview of Stephanie Fireman by Paul Dunay at Marketing Prof’s Daily Fix today on practicing Brand Self Defense. Part of the interview discusses the damage done by comments posted by bloggers who not only do not know the facts, but do not know the circumstances or facts and the impact those posts have. [...]
A corporate website with no blog is like apple pie without the ice cream
A lot has been written about CEO blogs, corporate blogs and whether companies should have blogs. Done badly, its a recipe for disaster. Done well, the company and the consumers both win. If you build it – will they come? If a tree falls in the woods…? Just creating it is not enough.
In an era [...]
