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	<title>Gary D. Cohen &#187; Commercials</title>
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	<link>http://www.garydcohen.com</link>
	<description>The Pursuit of Experience, Community and Engagement - Marketing, Sales, Social Media and things that interest Gary Cohen</description>
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		<title>Gifts, Charity and Presents this Holiday Season</title>
		<link>http://www.garydcohen.com/2008/12/gifts-charity-and-presents-this-holiday-season/</link>
		<comments>http://www.garydcohen.com/2008/12/gifts-charity-and-presents-this-holiday-season/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 18:48:04 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Earned Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Viral Videos]]></category>
		<category><![CDATA[WoM]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[Gift giving]]></category>
		<category><![CDATA[Viral Video]]></category>

		<guid isPermaLink="false">http://www.garydcohen.com/?p=296</guid>
		<description><![CDATA[Here is something on Blip.TV that I hope you will share with your friends.  It is from a cool organization that has an initiative to help others this holiday season and beyond.  It is a chance for us to do good. Please share this with your friends.  You can get the videos on Blip.tv here and [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Ford Mustang 2010 Competition</title>
		<link>http://www.garydcohen.com/2008/11/ford-mustang-2010-competition/</link>
		<comments>http://www.garydcohen.com/2008/11/ford-mustang-2010-competition/#comments</comments>
		<pubDate>Sat, 08 Nov 2008 22:30:29 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Experience]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Viral Videos]]></category>
		<category><![CDATA[WoM]]></category>
		<category><![CDATA[Father's Day]]></category>
		<category><![CDATA[Ford Mustang]]></category>
		<category><![CDATA[Scott Monty]]></category>
		<category><![CDATA[Viral Video]]></category>

		<guid isPermaLink="false">http://www.garydcohen.com/?p=247</guid>
		<description><![CDATA[Scott Monty, my former crayon colleague, is now head of Social Media at Ford.  They have a gem of a site about the Ford Mustang. One of my favorite videos was Father&#8217;s Day.  Gotta admit, I shed a tear .  Great piece. Loved the approach for introducing the 2010 Mustang.  Besides the leaks of images [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Red&#8230;Bull,  Red&#8230;Bull, RedBull and a great Father-Son Experience</title>
		<link>http://www.garydcohen.com/2008/10/redbull-redbull-redbull-and-a-great-father-son-experience/</link>
		<comments>http://www.garydcohen.com/2008/10/redbull-redbull-redbull-and-a-great-father-son-experience/#comments</comments>
		<pubDate>Wed, 22 Oct 2008 03:31:10 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[NY RedBulls]]></category>
		<category><![CDATA[RedBull]]></category>
		<category><![CDATA[Sports Sponsorship]]></category>

		<guid isPermaLink="false">http://www.garydcohen.com/?p=193</guid>
		<description><![CDATA[How would you like to have 20,000 fans screaming your product&#8217;s name multiple times, supported by your name plastered all over the stadium and on the players shirts and on the T-Shirts handed out at the game, and having your name on every media channel reporting on the game?  Sounds like a sponsor&#8217;s dream opportunity. [...]]]></description>
		<wfw:commentRss>http://www.garydcohen.com/2008/10/redbull-redbull-redbull-and-a-great-father-son-experience/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>New Subway Ads in NYC</title>
		<link>http://www.garydcohen.com/2008/10/new-subway-ads-in-nyc/</link>
		<comments>http://www.garydcohen.com/2008/10/new-subway-ads-in-nyc/#comments</comments>
		<pubDate>Wed, 22 Oct 2008 01:14:27 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Experience]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Billboards]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Out-of-home]]></category>
		<category><![CDATA[Subway]]></category>

		<guid isPermaLink="false">http://www.garydcohen.com/?p=182</guid>
		<description><![CDATA[The New York MTA is looking at new advertising opportunities to generate revenue to close the budget shortfall in the next year.  They are trying a few pilot programs with the subway, the latest being to wrap the interior and exterior surfaces of the Times Square Shuttle between Grand Central and Times Square. A second [...]]]></description>
		<wfw:commentRss>http://www.garydcohen.com/2008/10/new-subway-ads-in-nyc/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Ads and Movie Trailers on TV</title>
		<link>http://www.garydcohen.com/2008/09/ads-and-movie-trailers-on-tv/</link>
		<comments>http://www.garydcohen.com/2008/09/ads-and-movie-trailers-on-tv/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 18:14:59 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Movie trailers]]></category>
		<category><![CDATA[movies]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://www.garydcohen.com/?p=115</guid>
		<description><![CDATA[I like movies.  I like golf.  I like entertainment.  And I like the marketing.  What with the Ryder Cup and a bunch of shows starting up, the TV has been on in our house a lot more in recent days.  And as I watched the new shows and the inevitable &#8220;commercial breaks&#8221; came by, I [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>It takes a 9 year old &#8211; Tiger Woods and Tag Heuer</title>
		<link>http://www.garydcohen.com/2008/05/it-takes-a-9-year-old-tiger-woods-and-tag-heuer/</link>
		<comments>http://www.garydcohen.com/2008/05/it-takes-a-9-year-old-tiger-woods-and-tag-heuer/#comments</comments>
		<pubDate>Fri, 30 May 2008 05:24:30 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Kids]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://www.garydcohen.com/?p=71</guid>
		<description><![CDATA[Maybe my mind does not think this way &#8211; but my 9 year old son got it after seeing this photo on a TAG HEUER billboard countless times. He looked at it as we drove past and laughing asked me: &#8220;Is that how Tiger now spells his name?&#8221; I am sure that he is in [...]]]></description>
		<wfw:commentRss>http://www.garydcohen.com/2008/05/it-takes-a-9-year-old-tiger-woods-and-tag-heuer/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Great Products get good Word-of-Mouth</title>
		<link>http://www.garydcohen.com/2008/03/great-products-get-good-word-of-mouth/</link>
		<comments>http://www.garydcohen.com/2008/03/great-products-get-good-word-of-mouth/#comments</comments>
		<pubDate>Tue, 04 Mar 2008 22:17:11 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[WoM]]></category>
		<category><![CDATA[]]></category>
		<category><![CDATA[Products]]></category>

		<guid isPermaLink="false">http://www.garycohen.net/2008/03/04/great-products-get-good-word-of-mouth/</guid>
		<description><![CDATA[A number of years ago my wife and I received a number of Calphalon non-stick pots and pans. We used some extensively and they were showing quite a bit of wear and tear. So much so that the non-stick coating was disappearing. Remembering that they came with a lifetime warranty, I went online to check [...]]]></description>
		<wfw:commentRss>http://www.garydcohen.com/2008/03/great-products-get-good-word-of-mouth/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>South African Billboard &#8211; Save Energy Visual from Eskom</title>
		<link>http://www.garydcohen.com/2007/11/south-african-billboard-save-energy-visual-from-eskom/</link>
		<comments>http://www.garydcohen.com/2007/11/south-african-billboard-save-energy-visual-from-eskom/#comments</comments>
		<pubDate>Tue, 13 Nov 2007 06:24:20 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.garycohen.net/?p=21</guid>
		<description><![CDATA[Not sure if this was a green based effort or one which was due to neccessity &#8211; South Africa has apparently being having a number of power outages ion certain areas and this was set up as a subtle message. Pretty effective &#8211; considering it is now global via the web and WoM. How effective [...]]]></description>
		<wfw:commentRss>http://www.garydcohen.com/2007/11/south-african-billboard-save-energy-visual-from-eskom/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Million Pound &#8220;Ad is fundamentally a celebration of community&#8221;</title>
		<link>http://www.garydcohen.com/2007/11/10-million-pound-ad-is-fundamentally-a-celebration-of-community/</link>
		<comments>http://www.garydcohen.com/2007/11/10-million-pound-ad-is-fundamentally-a-celebration-of-community/#comments</comments>
		<pubDate>Tue, 13 Nov 2007 06:16:25 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Agency]]></category>
		<category><![CDATA[Commercials]]></category>

		<guid isPermaLink="false">http://www.garycohen.net/?p=20</guid>
		<description><![CDATA[I am a sucker for these ads! BUT 10 MILLION POUNDS? Guiness&#8217;s Tipping Point by AMV BBDO is a £10m spot, has 6,000 dominoes and then connects with just about everyhting else in the Argentinian village. &#8220;The ad is fundamentally a celebration of community,&#8221; said Paul Cornell, the marketing manager for Guinness at Diageo GB. [...]]]></description>
		<wfw:commentRss>http://www.garydcohen.com/2007/11/10-million-pound-ad-is-fundamentally-a-celebration-of-community/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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