Earned Media
Entertaining. Shareable. “Naughty.” Fun. Recipe for Viral?
Berlitz may well have got it right. They come across as Human, Smart, Fun, and they did not take themselves to seriously. They gave me something I enjoyed that some in my crowd would enjoy. They got me motivated out of a work focused posting exile. I have been so busy I went through my [...]
The Value of Earned Media Over Paid Media
I have been working with some great people as I build Speakery, my new company. I have not actively launched Speakery with the whole Social Media splash – I have been focusing on the prospects and clients that have been working with me. In thinking about social media based marketing , I have from time [...]
