Earned Media
Entertaining, Celebrities, Fun, Catchy – Makings of a Viral Hit
Hat tip to CC Chapman for this very cool video [YouTube:http://www.youtube.com/watch?v=BHEO_fG3mm4] I also found another one. Check out: [YouTube:http://www.youtube.com/watch?v=LyJ72iZ3tW4]
Entertaining. Shareable. “Naughty.” Fun. Recipe for Viral?
Berlitz may well have got it right. They come across as Human, Smart, Fun, and they did not take themselves to seriously. They gave me something I enjoyed that some in my crowd would enjoy. They got me motivated out of a work focused posting exile. I have been so busy I went through my [...]
The Value of Earned Media Over Paid Media
I have been working with some great people as I build Speakery, my new company. I have not actively launched Speakery with the whole Social Media splash – I have been focusing on the prospects and clients that have been working with me. In thinking about social media based marketing , I have from time [...]
