Marketing
What I Learned This Week From You – Installment #1
When I started focusing on marketing and communications and the massive changes that were occuring a few years ago, I went from not knowing what a blog was to reading 200 blogs a day in about 6 weeks. Soon it was 300 a day and I was learning a ton and running out of hours [...]
JetBlue taps into current market sentiment
Definitely not targeting ex private jet travellers. Not sure what else to add.
Skittles gets it
My kids love skittles and so do I. In fact they love my home grown “Skittolies” even more. What are they? Frozen Skittles. I do not go skiing without skittles in my pocket and by the time we open the bag later in the day – Voila, you have frozen “Skittolies”! And the kid’s jostle [...]
Fight Cancer
Powerful Stuff from the Livestrong Foundation extremely well done IMHO! Inspiring.
Monty Python: Legalize it!
A great sales negotiating tool is to identify objections early and address them up front – take them off the table. How to get qaulity Monty Python content online has not been the easiest thing to do – not in a legal manner. All that has changed.
Rather than sue those that put their content on YouTube [...]
Ford Mustang 2010 Competition
Scott Monty, my former crayon colleague, is now head of Social Media at Ford. They have a gem of a site about the Ford Mustang. One of my favorite videos was Father’s Day. Gotta admit, I shed a tear . Great piece.
Loved the approach for introducing the 2010 Mustang. Besides the leaks of images [...]
Social Media Collaboration Age of Conversation 2 Benefits Charity
Today marks the launch of Age of Conversation 2, a collaboration of 237 marketing professionals who blog in the U.S. and 15 other countries. The submissions are categorized into 5 subjects all referencing the role of conversation in marketing today.
The brainchild of bloggers Drew McLellan and Gavin Heaton, took off last year after they invited [...]
Age of Conversation 2 Podcast Discussion with David Armano, Gary Cohen and Jay Ehret
Attached is a link to The Age of Conversation Podcast Episode 3 hosted by Jay Ehret with myself and David Armano. David and I are 2 of 237 authors in the book each with a one page chapter. The topic we both chose out of a number of topics was “The Accidental Marketer”.
I have followed [...]
Red…Bull, Red…Bull, RedBull and a great Father-Son Experience
How would you like to have 20,000 fans screaming your product’s name multiple times, supported by your name plastered all over the stadium and on the players shirts and on the T-Shirts handed out at the game, and having your name on every media channel reporting on the game? Sounds like a sponsor’s dream opportunity.
That [...]
Meet At The Apartment
No, that is not spy speak or code to my sleepers! Mark and Sara Schiller who run Electric Artists the strategic branding and marketing shop in NY, have opened a cool new meeting place in NY called “Meet At The Apartment”.
With workplaces becoming more casual and in some cases disappearing in favor of remote home [...]
