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	<title>Gary D. Cohen &#187; Marketing</title>
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	<link>http://www.garydcohen.com</link>
	<description>The Pursuit of Experience, Community and Engagement - Marketing, Sales, Social Media and things that interest Gary Cohen</description>
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		<title>What I Learned This Week From You &#8211; Installment #1</title>
		<link>http://www.garydcohen.com/2009/03/what-i-learned-this-week-from-you-installment-1/</link>
		<comments>http://www.garydcohen.com/2009/03/what-i-learned-this-week-from-you-installment-1/#comments</comments>
		<pubDate>Sat, 07 Mar 2009 07:25:16 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web Experience]]></category>
		<category><![CDATA[WoM]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Experience]]></category>

		<guid isPermaLink="false">http://www.garydcohen.com/?p=416</guid>
		<description><![CDATA[When I started focusing on marketing and communications and the massive changes that were occuring a few years ago, I went from not knowing what a blog was to reading 200 blogs a day in about 6 weeks.  Soon it was 300 a day and I was learning a ton and running out of hours [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>JetBlue taps into current market sentiment</title>
		<link>http://www.garydcohen.com/2009/03/jetblue-taps-into-current-market-sentiment/</link>
		<comments>http://www.garydcohen.com/2009/03/jetblue-taps-into-current-market-sentiment/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 18:12:02 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[sentiment]]></category>
		<category><![CDATA[Viral]]></category>

		<guid isPermaLink="false">http://www.garydcohen.com/?p=412</guid>
		<description><![CDATA[Definitely not targeting ex private jet travellers.  Not sure what else to add.
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Skittles gets it</title>
		<link>http://www.garydcohen.com/2009/03/skittles-gets-it/</link>
		<comments>http://www.garydcohen.com/2009/03/skittles-gets-it/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 19:36:51 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web Experience]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.garydcohen.com/?p=403</guid>
		<description><![CDATA[
My kids love skittles and so do I.  In fact they love my home grown &#8220;Skittolies&#8221; even more.  What are they?  Frozen Skittles. I do not go skiing without skittles in my pocket and by the time we open the bag later in the day &#8211; Voila, you have frozen &#8220;Skittolies&#8221;!  And the kid&#8217;s jostle [...]]]></description>
		<wfw:commentRss>http://www.garydcohen.com/2009/03/skittles-gets-it/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Fight Cancer</title>
		<link>http://www.garydcohen.com/2008/12/fight-cancer/</link>
		<comments>http://www.garydcohen.com/2008/12/fight-cancer/#comments</comments>
		<pubDate>Fri, 05 Dec 2008 22:45:50 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Viral Videos]]></category>
		<category><![CDATA[Web Experience]]></category>
		<category><![CDATA[WoM]]></category>
		<category><![CDATA[Fight Cancer]]></category>
		<category><![CDATA[Lance Armstrong]]></category>
		<category><![CDATA[Livestrong]]></category>
		<category><![CDATA[Viral Video]]></category>

		<guid isPermaLink="false">http://www.garydcohen.com/?p=318</guid>
		<description><![CDATA[Powerful Stuff from the Livestrong Foundation extremely well done IMHO! Inspiring.

]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Monty Python: Legalize it!</title>
		<link>http://www.garydcohen.com/2008/11/monty-python-legalize-it/</link>
		<comments>http://www.garydcohen.com/2008/11/monty-python-legalize-it/#comments</comments>
		<pubDate>Thu, 20 Nov 2008 06:33:30 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Earned Media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[WoM]]></category>
		<category><![CDATA[Monty Python]]></category>
		<category><![CDATA[Viral Video]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.garydcohen.com/?p=286</guid>
		<description><![CDATA[A great sales negotiating tool is to identify objections early and address them up front &#8211; take them off the table.  How to get qaulity Monty Python content online has not been the easiest thing to do &#8211; not in a legal manner.  All that has changed.
Rather than sue those that put their content on YouTube [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Ford Mustang 2010 Competition</title>
		<link>http://www.garydcohen.com/2008/11/ford-mustang-2010-competition/</link>
		<comments>http://www.garydcohen.com/2008/11/ford-mustang-2010-competition/#comments</comments>
		<pubDate>Sat, 08 Nov 2008 22:30:29 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Experience]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Viral Videos]]></category>
		<category><![CDATA[WoM]]></category>
		<category><![CDATA[Father's Day]]></category>
		<category><![CDATA[Ford Mustang]]></category>
		<category><![CDATA[Scott Monty]]></category>
		<category><![CDATA[Viral Video]]></category>

		<guid isPermaLink="false">http://www.garydcohen.com/?p=247</guid>
		<description><![CDATA[Scott Monty, my former crayon colleague, is now head of Social Media at Ford.  They have a gem of a site about the Ford Mustang. One of my favorite videos was Father&#8217;s Day.  Gotta admit, I shed a tear  .  Great piece.
Loved the approach for introducing the 2010 Mustang.  Besides the leaks of images [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Social Media Collaboration Age of Conversation 2 Benefits Charity</title>
		<link>http://www.garydcohen.com/2008/10/social-media-collaboration-age-of-conversation-2-benefits-charity/</link>
		<comments>http://www.garydcohen.com/2008/10/social-media-collaboration-age-of-conversation-2-benefits-charity/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 18:09:44 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[WoM]]></category>
		<category><![CDATA[Age of Conversation 2]]></category>
		<category><![CDATA[AOC2]]></category>
		<category><![CDATA[bloggers]]></category>
		<category><![CDATA[Drew Mcllelan]]></category>
		<category><![CDATA[Gavin Heaton]]></category>

		<guid isPermaLink="false">http://www.garydcohen.com/?p=211</guid>
		<description><![CDATA[Today marks the launch of Age of Conversation 2, a collaboration of 237 marketing professionals who blog in the U.S. and 15 other countries.  The submissions are categorized into 5 subjects all referencing the role of  conversation in marketing today.

The brainchild of bloggers Drew McLellan and Gavin Heaton, took off last year after they  invited [...]]]></description>
		<wfw:commentRss>http://www.garydcohen.com/2008/10/social-media-collaboration-age-of-conversation-2-benefits-charity/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Age of Conversation 2 Podcast Discussion with David Armano, Gary Cohen and Jay Ehret</title>
		<link>http://www.garydcohen.com/2008/10/201/</link>
		<comments>http://www.garydcohen.com/2008/10/201/#comments</comments>
		<pubDate>Thu, 23 Oct 2008 04:03:29 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Age of Conversation Podcast]]></category>
		<category><![CDATA[Age of Conversation2]]></category>
		<category><![CDATA[AOC2]]></category>
		<category><![CDATA[David Armano]]></category>
		<category><![CDATA[Jay Ehret]]></category>

		<guid isPermaLink="false">http://www.garydcohen.com/?p=201</guid>
		<description><![CDATA[
Attached is a link to The Age of Conversation Podcast Episode 3 hosted by Jay Ehret with myself and David Armano.  David and I are 2 of 237 authors in the book each with a one page chapter.  The topic we both chose out of a number of topics was &#8220;The Accidental Marketer&#8221;.
I have followed [...]]]></description>
		<wfw:commentRss>http://www.garydcohen.com/2008/10/201/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Red&#8230;Bull,  Red&#8230;Bull, RedBull and a great Father-Son Experience</title>
		<link>http://www.garydcohen.com/2008/10/redbull-redbull-redbull-and-a-great-father-son-experience/</link>
		<comments>http://www.garydcohen.com/2008/10/redbull-redbull-redbull-and-a-great-father-son-experience/#comments</comments>
		<pubDate>Wed, 22 Oct 2008 03:31:10 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[NY RedBulls]]></category>
		<category><![CDATA[RedBull]]></category>
		<category><![CDATA[Sports Sponsorship]]></category>

		<guid isPermaLink="false">http://www.garydcohen.com/?p=193</guid>
		<description><![CDATA[How would you like to have 20,000 fans screaming your product&#8217;s name multiple times, supported by your name plastered all over the stadium and on the players shirts and on the T-Shirts handed out at the game, and having your name on every media channel reporting on the game?  Sounds like a sponsor&#8217;s dream opportunity.
That [...]]]></description>
		<wfw:commentRss>http://www.garydcohen.com/2008/10/redbull-redbull-redbull-and-a-great-father-son-experience/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Meet At The Apartment</title>
		<link>http://www.garydcohen.com/2008/10/meet-at-the-apartment/</link>
		<comments>http://www.garydcohen.com/2008/10/meet-at-the-apartment/#comments</comments>
		<pubDate>Wed, 08 Oct 2008 05:31:50 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Experience]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[conference room]]></category>
		<category><![CDATA[Electric Artists]]></category>
		<category><![CDATA[Meet At The Apartment]]></category>
		<category><![CDATA[meeting place]]></category>

		<guid isPermaLink="false">http://www.garydcohen.com/?p=159</guid>
		<description><![CDATA[No, that is not spy speak or code to my sleepers!  Mark and Sara Schiller who run Electric Artists the strategic branding and marketing shop in NY, have opened a cool new meeting place in NY called &#8220;Meet At The Apartment&#8221;.

With workplaces becoming more casual and in some cases disappearing in favor of remote home [...]]]></description>
		<wfw:commentRss>http://www.garydcohen.com/2008/10/meet-at-the-apartment/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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