Marketing
Ads and Movie Trailers on TV
I like movies. I like golf. I like entertainment. And I like the marketing. What with the Ryder Cup and a bunch of shows starting up, the TV has been on in our house a lot more in recent days. And as I watched the new shows and the inevitable “commercial breaks” came by, I [...]
Caveat Emptor / Buyer Beware
The headline in the New York Times on Urban Baby’s site redo says “Don’t mess with mom’s chat”. It seems that most of the changes they made left the hardcore devotees furious so they organized a boycott of the site (seems the boycott was not wildly successful). The main complaint and mistake seems to be [...]
It takes a 9 year old – Tiger Woods and Tag Heuer
Maybe my mind does not think this way – but my 9 year old son got it after seeing this photo on a TAG HEUER billboard countless times. He looked at it as we drove past and laughing asked me: “Is that how Tiger now spells his name?” I am sure that he is in [...]
Back-end rules. Change & experimentation in the movie biz.
Last week the NY Times ran an article Bridging the Gap – the Sequel about the failed efforts of Hollywood & Silicon Valley to bridge the cultural divide. It highlighted the movie business and its historical (hysterical?) requirements for cash and not equity, which reminds me of a few movie ventures I have been involved [...]
Horton Wins at Box Office, But Movie Experience Continues Downward
It is getting worse. Last weekend, I went to Horton Hears a Who. Opening weekend. Rainy Sunday. And the theater for a 4pm showing was not full in a popular place on the Upper West Side of Manhattan which is pretty much saturated with young kids. Mass Billboards, Mass TV focused kid TV blitz. Even my 9 [...]
Great Products get good Word-of-Mouth
A number of years ago my wife and I received a number of Calphalon non-stick pots and pans. We used some extensively and they were showing quite a bit of wear and tear. So much so that the non-stick coating was disappearing. Remembering that they came with a lifetime warranty, I went online to check [...]
The Value of Earned Media Over Paid Media
I have been working with some great people as I build Speakery, my new company. I have not actively launched Speakery with the whole Social Media splash – I have been focusing on the prospects and clients that have been working with me. In thinking about social media based marketing , I have from time [...]
Advertising as Entertainment – Scorsese does 9 minute long-form Ad
Key to Reserva – is a short film directed by Martin Scorsese for a Spanish company Freixenet that is lighting up the movie related blogosphere and more. Brilliantly done and creating tons of WoM, the movie supposedly remakes a Hitchcock movie that was never made – from three and a half pages of a supposedly [...]
Rush on Funds in Florida
In Florida and other places, people are watching investments in subprime mortgages perform their own “honey I shrunk the kids” act”. On today’s news that the State of Florida basically shutdown withdrawals from an investment pool for local governments, And while these funds are considered “the safest” around because they are in may cases overnight [...]
Starbucks – Maybe the greatest WoM program ever?
A ton has been written this week about Starbucks and their first ever decline in customer traffic. Let me say up front that I am not a huge fan of Starbucks coffee. Seni Thomas has an interesting post over at DailyFix and John Moore and Paul Williams over at Brand Autopsy have an excellent line [...]
