Marketing
Repurposing and mash ups of Advertising/TV/movies/music on the web
Is the repurposing of Advertising/TV/movies/music etc on the web in original form a sustainable medium/business and in fact will it result in negative sentiment and unfavorable WoM? Yes – especially if the powers that be issue cease and desist orders when users mash up content. Isn’t imitation the highest form of flattery and a complement? [...]
South African Billboard – Save Energy Visual from Eskom
Not sure if this was a green based effort or one which was due to neccessity – South Africa has apparently being having a number of power outages ion certain areas and this was set up as a subtle message. Pretty effective – considering it is now global via the web and WoM. [...]
Activating Broader Audiences to Generate Increased ROI
What makes people choose to be in certain communities; choose to engage, or choose to activate or become buyers or consumers is in my opinion based on psychographic elements that are keys to growing audiences beyond the bucketed core demographic of say 18-34 year olds with a cross reference to a marketers product – say [...]
