Measurement
What I Learned This Week From You – Installment #1
When I started focusing on marketing and communications and the massive changes that were occuring a few years ago, I went from not knowing what a blog was to reading 200 blogs a day in about 6 weeks. Soon it was 300 a day and I was learning a ton and running out of hours [...]
social media measurement
I ahve read a number of articles recently in MSM such as WSJ, NY Times, AdAge and at conferences and on the web regarding measurement by publishers and vendors. And with no set standards and varied ways of measuring as all and sundry keep pointing out, changes are happening and there is more to come.It [...]
