movies
Back-end rules. Change & experimentation in the movie biz.
Last week the NY Times ran an article Bridging the Gap – the Sequel about the failed efforts of Hollywood & Silicon Valley to bridge the cultural divide. It highlighted the movie business and its historical (hysterical?) requirements for cash and not equity, which reminds me of a few movie ventures I have been involved [...]
Horton Wins at Box Office, But Movie Experience Continues Downward
It is getting worse. Last weekend, I went to Horton Hears a Who. Opening weekend. Rainy Sunday. And the theater for a 4pm showing was not full in a popular place on the Upper West Side of Manhattan which is pretty much saturated with young kids. Mass Billboards, Mass TV focused kid TV blitz. Even my 9 [...]
Advertising as Entertainment – Scorsese does 9 minute long-form Ad
Key to Reserva – is a short film directed by Martin Scorsese for a Spanish company Freixenet that is lighting up the movie related blogosphere and more. Brilliantly done and creating tons of WoM, the movie supposedly remakes a Hitchcock movie that was never made – from three and a half pages of a supposedly [...]
Repurposing and mash ups of Advertising/TV/movies/music on the web
Is the repurposing of Advertising/TV/movies/music etc on the web in original form a sustainable medium/business and in fact will it result in negative sentiment and unfavorable WoM? Yes – especially if the powers that be issue cease and desist orders when users mash up content. Isn’t imitation the highest form of flattery and a complement? [...]
