Entries Tagged as 'Research'
No.1: Chris Brown sings Kiss Kiss. The record labels should listen to Chris Brown - KISS = KEEP IT SIMPLE STUPID.
No 2: Listen and give people what they keep telling you they want - don’t force them to go to the P2P channel to get singles
No. 3: Look at other industries and succesful service companies to see what kind of experience they offer. Think YouTube 1-click usability.
No. 4: Do any of the senior industry people stand in their consumers shoes? Like slum-lord’s sentences - they should be forced to try and consume their product like we do for a week or a month and then lets see how quickly the biz changes. Don’t get pissed at Steve Jobs because he makes it simple - join him and make the music experience simple and fun.
Why the rant?
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Top 4 reasons the music business is failing fast
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I was looking for some information this morning for a call with a client who is engaged with an 24-34 year old audience. The more I looked, the more a thought hit me. They live in internet time. So should my data and my strategy.
Research studies done over 3–6 month periods are inevitably becoming increasingly meaningless at the end of those 3-6 months and especially the strategies that are extrapolated from that research. Don’t believe me? If I gave you a social media research document and strategy from six months ago, would Facebook be at it’s core? Just look at what has happened in the last 3 months with the MySpace and Facebook audiences. Flexibility is becoming a key ingredient as things happen in internet time, and flexibility in research, strategy and execution needs to match the time line to be relevant.
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