ROI

Ads and Movie Trailers on TV

I like movies.  I like golf.  I like entertainment.  And I like the marketing.  What with the Ryder Cup and a bunch of shows starting up, the TV has been on in our house a lot more in recent days.  And as I watched the new shows and the inevitable “commercial breaks” came by, I [...]

Back-end rules. Change & experimentation in the movie biz.

Last week the NY Times ran an article Bridging the Gap – the Sequel about the failed efforts of Hollywood & Silicon Valley to bridge the cultural divide. It highlighted the movie business and its historical (hysterical?) requirements for cash and not equity, which reminds me of a few movie ventures I have been involved [...]

Top 4 reasons the music business is failing fast

No.1: Chris Brown sings Kiss Kiss.  The record labels should listen to Chris Brown – KISS = KEEP IT SIMPLE STUPID.
No 2: Listen and give people what they keep telling you they want – don’t force them to go to the P2P channel to get singles
No. 3: Look at other industries and succesful service companies to [...]

The Value of Earned Media Over Paid Media

I have been working with some great people as I build Speakery, my new company.  I have not actively launched Speakery with the whole Social Media splash – I have been focusing on the prospects and clients that have been working with me.  In thinking about social media based marketing , I have from time [...]

Starbucks – Maybe the greatest WoM program ever?

A ton has been written this week about Starbucks and their first ever decline in customer traffic. Let me say up front that I am not a huge fan of Starbucks coffee. Seni Thomas has an interesting post over at DailyFix and John Moore and Paul Williams over at Brand Autopsy have [...]

Activating Broader Audiences to Generate Increased ROI

What makes people choose to be in certain communities; choose to engage, or choose to activate or become buyers or consumers is in my opinion based on psychographic elements that are keys to growing audiences beyond the bucketed core demographic of say 18-34 year olds with a cross reference to a marketers product – say [...]

social media measurement

I ahve read a number of articles recently in MSM such as WSJ, NY Times, AdAge and at conferences and on the web regarding measurement by publishers and vendors. And with no set standards and varied ways of measuring as all and sundry keep pointing out, changes are happening and there is more [...]

Where should Agencies fit in the Consumers and Brands mix?

Recently a lot has been written about agency/client relationship turnover. Agencies (PR and Advertising) fill an important role of connecting a brand to an audience. Okay I’ve stated the obvious. I believe our world needs to move to one where the agency fills a role of “Brand Fiduciary.” A Fiduciary (definition below) is someone or an entity that is hired in a position of trust with a responsibility to act:

* with the highest degree of care
* the utmost good faith
* in the best interests of the client (not exploit the position of trust for personal gain or put self interest ahead of the client’s interests)

Good, Fast and Cheap – Pick 2!

An old adage says if you want something to be good fast and cheap, keep dreaming. You can have 2 out of 3. If you want it:

* Good and cheap – it won’t be fast
* Fast and good – it won’t be cheap
* Fast and cheap – it won’t be good

Yeah – you get what you pay for! In Is Free Good? by Matthew Hurst, he makes two points – free does not necessarily equate to good or consistent, and that free often means no or limited service. Could not agree more.