Social Media
How Long is Too Long?
I have been helping a doctor setup a web presence that includes a website a blog and some social media applications. With new clients, especially those that don’t read blogs let alone blog themselves, I help them understand and train them on how to blog. In one of our first sessions we discussed frequency, recency [...]
What I Learned This Week From You – Installment #1
When I started focusing on marketing and communications and the massive changes that were occuring a few years ago, I went from not knowing what a blog was to reading 200 blogs a day in about 6 weeks. Soon it was 300 a day and I was learning a ton and running out of hours [...]
Twitter Information Overload
I have been thinking a lot lately about how many times I am engaged in something and I have a blog moment: “This is the post I want to write” and I think it through perfectly in my head – text, visuals and context. Most times that is the last I remember of it unless [...]
Fight Cancer
Powerful Stuff from the Livestrong Foundation extremely well done IMHO! Inspiring.
Gifts, Charity and Presents this Holiday Season
Here is something on Blip.TV that I hope you will share with your friends. It is from a cool organization that has an initiative to help others this holiday season and beyond. It is a chance for us to do good.
Please share this with your friends. You can get the videos on Blip.tv here and here [...]
Monty Python: Legalize it!
A great sales negotiating tool is to identify objections early and address them up front – take them off the table. How to get qaulity Monty Python content online has not been the easiest thing to do – not in a legal manner. All that has changed.
Rather than sue those that put their content on YouTube [...]
Delta changes flight path after bloggers give feedback
Hot on the heals of the Motrinmoms apology, Delta reversed course on a decision that angered its platinum members.
While not exactly the same as this was a policy decision and not an ad, compare the email each commenter got from Delta:
We heard you loud and clear.
Since we launched our Coach Choice Seats program that impacted [...]
J&J’s Motrin headache and need for Band-Aid after moms revolt
What an interesting 48 hours. J&J’s Motrin brand and its advertising became the #1 word on Twitter (#1motrinmoms) and lit up the blogosphere and finally mainstream media with this ad.
More interesting, is that it supposedly was released on September 30 according to David Armano and AdAge. What is fascinating is that the ad was run online [...]
Facebook Reality – Friday Night Smiles
This has been around for a while but is no less entertaining now and it is still doing the rounds. The concept is quite laughable actually, but we still do it.
Ford Mustang 2010 Competition
Scott Monty, my former crayon colleague, is now head of Social Media at Ford. They have a gem of a site about the Ford Mustang. One of my favorite videos was Father’s Day. Gotta admit, I shed a tear . Great piece.
Loved the approach for introducing the 2010 Mustang. Besides the leaks of images [...]
