A great sales negotiating tool is to identify objections early and address them up front - take them off the table. How to get qaulity Monty Python content online has not been the easiest thing to do - not in a legal manner. All that has changed.
Rather than sue those that put their content on YouTube (at various quality levels), they have created a YouTube Monty Python channel. And they are putting their content out there and as you will see in the video, asking for their audience ot go and buy their content. Taking the objectionable behaviour off the table, Monty Python gets it. They get Social Media. They get consumer Behavior. And I hope they get monetary rewards.
Hot on the heals of the Motrinmoms apology, Delta reversed course on a decision that angered its platinum members.
While not exactly the same as this was a policy decision and not an ad, compare the email each commenter got from Delta:
We heard you loud and clear.
Since we launched our Coach Choice Seats program that impacted Medallion® access to Preferred Seats, we’ve received substantial feedback from Medallion members like you, and your dissatisfaction was crystal clear.
Retaining your long-term loyalty is of paramount importance to us, and we’re not afraid to change course when we need to. Therefore, effective November 18th, we will revert back to the original Preferred Seat program offering Medallions unrestricted access to Preferred Seats.
Simply put: Medallion members will be able to book any of the seats you used to enjoy at the time of booking and without a charge.
You are reading a preview of Delta changes flight path after bloggers give feedback. Read the full post here.
What an interesting 48 hours. J&J’s Motrin brand and its advertising became the #1 word on Twitter (#1motrinmoms) and lit up the blogosphere and finally mainstream media with this ad.
More interesting, is that it supposedly was released on September 30 according to David Armano and AdAge. What is fascinating is that the ad was run online with a goal of supposedly being sympathetic and appreciative of what parents do by using the term “babywearing” - and mom’s were offended. How offended? You decide from this compilation:
The next time someone says: “Twitter - nah I don’t bother with that” - Just give them a Motrin!
Lessons to be learned:
In this day and age, brands must monitor sentiment
You are reading a preview of J&J’s Motrin headache and need for Band-Aid after moms revolt. Read the full post here.
This has been around for a while but is no less entertaining now and it is still doing the rounds. The concept is quite laughable actually, but we still do it.
Scott Monty, my former crayon colleague, is now head of Social Media at Ford. They have a gem of a site about the Ford Mustang. One of my favorite videos was Father’s Day. Gotta admit, I shed a tear :-). Great piece.
Loved the approach for introducing the 2010 Mustang. Besides the leaks of images and info and other approaches, Ford did the following here:
1. They setup as this tribute site to the Mustang
2. Their passionate Mustang fans submitted stories and videos
3. they ran a competition with a phenomenal prize - the 2010 Mustang
4. The public voted for the winner
5. They had a written and a video section so ludites and technos could enter
6. The stories and videos are entertaining, funny, touching.
November 4, 2008 was an amazing night for America. An African American man wins the general election running as an American who happens to be African American. Many thought that people’s vote may have been swayed by race. In the end it wasn’t even close and America showed that it has come a long way. And many Americans are pretty proud of that, whatever the outcome of the Obama Presidency. With all the problems we face in America, last night was an elixir for many.
I have been privileged to have witnessed similar history before and the emotions this time were seemingly different, but yet the same.Except this time – it was happening around me.Last time, I watched from across an ocean as Nelson Mandela walked out of jail a free man.After spending a lifetime incarcerated because of his strong will and quest for justice, peace, freedom and equal rights regardless of race color or creed.And shortly thereafter I watched as people lined up for hours (some waited overnight) around city blocks and in rural areas as all South Africans voted, many for the very first time. And Mandela was elected President of nation divided for so long, yet hopeful for a new future and at the same time fearful of the unknown. The first black President of a country that never imagined or thought that they would get there anytime soon.
Mandela sworn in as President
“We have fought for a democratic constitution since the 1880s. Ours has been a quest for a constitution freely adopted by the people of South Africa, reflecting their wishes and their aspirations. The struggle for democracy has never been a matter pursued by one race, class, religious community or gender among South Africans. In honouring those who fought to see this day arrive, we honour the best sons and daughters of all our people. We can count amongst them Africans, Coloureds, Whites, Indians, Muslims, Christians, Hindus, Jews – all of them united by a common vision of a better life for the people of this country.”Nelson Mandela at Cape Town’s City Hall on the day he was elected President of South Africa.
Today marks the launch of Age of Conversation 2, a collaboration of 237 marketing professionals who blog in the U.S. and 15 other countries. The submissions are categorized into 5 subjects all referencing the role of conversation in marketing today.
The brainchild of bloggers Drew McLellan and Gavin Heaton, took off last year after they invited other marketing professionals to commit to writing essays about conversation. They had 103 contributors in seven days and raised over $15,000 for Variety, the international children’s charity.
This time around, they have 237 authors - 236 plus Moi. The new book is now available in three formats – an e-book, softcover and hardcover. All proceeds will again be donated to Variety, the international children’s charity.
Pricing for The Age of Conversation 2 is:
e-book: US$12.50 ($10.00 going to charity)
paperback book: US$19.95 ($8.02 to charity)
You are reading a preview of Social Media Collaboration Age of Conversation 2 Benefits Charity. Read the full post here.
Chuck Westbrook is out to help bloggers who write great content reach the audience they deserve. Writing a blog is not easy. Finding a voice, finding time to write, formatting, checking and getting your posts to say what you feel and then doing it again and again with no feedback gets old quickly. And the motivation for staying the course may change for some and for others they just opt out and stop blogging.
Chuck has a great idea where influential bloggers will “introduce” blogs with good content to their audiences and rotate these under appreciated gems every two weeks. Sounds like a great idea for the blogging community to support its fledgling brethren.
I for one would be honored to be considered as having great content and included. I will have to post more consistently which I am sure is easier to do with a larger audience. It is a bit of a cart behind the horse thing.
Attached is a link to The Age of Conversation Podcast Episode 3 hosted by Jay Ehret with myself and David Armano. David and I are 2 of 237 authors in the book each with a one page chapter. The topic we both chose out of a number of topics was “The Accidental Marketer”.
I have followed David since I started reading social media blogs and am a huge fan of his work. David writes at Logic+Emotion. I came upon Jay’s Small Businees Marketing blog a few months ago and enjoy his practical advice, commentary and lessons. Check them out if you are not yet subscribing.
The headline in the New York Times on Urban Baby’s site redo says “Don’t mess with mom’s chat”. It seems that most of the changes they made left the hardcore devotees furious so they organized a boycott of the site (seems the boycott was not wildly successful). The main complaint and mistake seems to be that the changes appear to have been done with no input from the audience.
Question: What review was done? With whom? How? On the Urban Baby site it says that they posted messages “on the site front door and in newsletters”. Just goes to show how many of the devoted read these. So if a tree falls in the woods… will anyone hear it? In a community environment, not only do they hear it, they find a way to broadcast it - especially if they were not a part of the process.
