Social Media
Ford Mustang 2010 Competition
Scott Monty, my former crayon colleague, is now head of Social Media at Ford. They have a gem of a site about the Ford Mustang. One of my favorite videos was Father’s Day. Gotta admit, I shed a tear . Great piece.
Loved the approach for introducing the 2010 Mustang. Besides the leaks of images [...]
Yes We Can – Another Long Walk to Freedom
November 4, 2008 was an amazing night for America. An African American man wins the general election running as an American who happens to be African American. Many thought that people’s vote may have been swayed by race. In the end it wasn’t even close and America showed that it has come a long way. And [...]
Social Media Collaboration Age of Conversation 2 Benefits Charity
Today marks the launch of Age of Conversation 2, a collaboration of 237 marketing professionals who blog in the U.S. and 15 other countries. The submissions are categorized into 5 subjects all referencing the role of conversation in marketing today.
The brainchild of bloggers Drew McLellan and Gavin Heaton, took off last year after they invited [...]
The Power of Influencers
Chuck Westbrook is out to help bloggers who write great content reach the audience they deserve. Writing a blog is not easy. Finding a voice, finding time to write, formatting, checking and getting your posts to say what you feel and then doing it again and again with no feedback gets old quickly. And the [...]
Age of Conversation 2 Podcast Discussion with David Armano, Gary Cohen and Jay Ehret
Attached is a link to The Age of Conversation Podcast Episode 3 hosted by Jay Ehret with myself and David Armano. David and I are 2 of 237 authors in the book each with a one page chapter. The topic we both chose out of a number of topics was “The Accidental Marketer”.
I have followed [...]
Caveat Emptor / Buyer Beware
The headline in the New York Times on Urban Baby’s site redo says “Don’t mess with mom’s chat”. It seems that most of the changes they made left the hardcore devotees furious so they organized a boycott of the site (seems the boycott was not wildly successful). The main complaint and mistake seems to be [...]
Top 10 Reasons Why Jury Duty Gets Negative WoM
I learned something on Jury Duty yesterday thanks to a lecture by a defense counsel on soft spoken potential jurors. He could have been talking about WoM. He said:
Public speakers must speak up and need to be heard
Noise drowns out what people are saying
Stand up and be heard
You have a responsibility to listen
Ask [...]
I’ve Been Flock’ed
I am a pretty heavy Firefox user with tons of add-ons that really are pretty awesome. DemoGirl turned me on to Flock it looks very very cool.
I am pretty confident that it is quickly going to be something that will be a major part of my web experience. Hope it lives up to the expectations. [...]
The Top 8 Reasons Not to Respond to Chain Letters
I do not like chain emails at all. Nor do I like Facebook challenges. Both arrive when you can least afford to look at them or do them - and they come from someone you trust and like who you do not want to let down. I would rather have real personal interactions. Furthermore, it really is SPAM FROM [...]
Can Influencer Outreach & SEO Result in Stock Manipulation and Insider Trading
Are influentials guilted into accepting a seeded message or conversation starter for a brand by a friend? I know that a number of those I have spoken to recently feel that they are being spammed with requests that are not targeted or relevant to that influential blogger or their audience. And when they do choose to [...]
