Social Media
Can Influencer Outreach & SEO Result in Stock Manipulation and Insider Trading
Are influentials guilted into accepting a seeded message or conversation starter for a brand by a friend? I know that a number of those I have spoken to recently feel that they are being spammed with requests that are not targeted or relevant to that influential blogger or their audience. And when they do choose to [...]
275 Conversation Starters: Age of Conversation ’08
275 bloggers are about to embark on Age of Conversation: Why Don’t People Get It? the sequel to The Age of Conversation which was published last year. The Age of Conversation was unique in that: 100 bloggers contributed roughly a 8.5″x11″ page of content Turnaround time was incredible All proceeds and referrals from the book [...]
Top 4 reasons the music business is failing fast
No.1: Chris Brown sings Kiss Kiss. The record labels should listen to Chris Brown – KISS = KEEP IT SIMPLE STUPID. No 2: Listen and give people what they keep telling you they want – don’t force them to go to the P2P channel to get singles No. 3: Look at other industries and succesful service [...]
Entertaining, Celebrities, Fun, Catchy – Makings of a Viral Hit
Hat tip to CC Chapman for this very cool video [YouTube:http://www.youtube.com/watch?v=BHEO_fG3mm4] I also found another one. Check out: [YouTube:http://www.youtube.com/watch?v=LyJ72iZ3tW4]
Entertaining. Shareable. “Naughty.” Fun. Recipe for Viral?
Berlitz may well have got it right. They come across as Human, Smart, Fun, and they did not take themselves to seriously. They gave me something I enjoyed that some in my crowd would enjoy. They got me motivated out of a work focused posting exile. I have been so busy I went through my [...]
The Value of Earned Media Over Paid Media
I have been working with some great people as I build Speakery, my new company. I have not actively launched Speakery with the whole Social Media splash – I have been focusing on the prospects and clients that have been working with me. In thinking about social media based marketing , I have from time [...]
Starbucks – Maybe the greatest WoM program ever?
A ton has been written this week about Starbucks and their first ever decline in customer traffic. Let me say up front that I am not a huge fan of Starbucks coffee. Seni Thomas has an interesting post over at DailyFix and John Moore and Paul Williams over at Brand Autopsy have an excellent line [...]
Repurposing and mash ups of Advertising/TV/movies/music on the web
Is the repurposing of Advertising/TV/movies/music etc on the web in original form a sustainable medium/business and in fact will it result in negative sentiment and unfavorable WoM? Yes – especially if the powers that be issue cease and desist orders when users mash up content. Isn’t imitation the highest form of flattery and a complement? [...]
South African Billboard – Save Energy Visual from Eskom
Not sure if this was a green based effort or one which was due to neccessity – South Africa has apparently being having a number of power outages ion certain areas and this was set up as a subtle message. Pretty effective – considering it is now global via the web and WoM. How effective [...]
Activating Broader Audiences to Generate Increased ROI
What makes people choose to be in certain communities; choose to engage, or choose to activate or become buyers or consumers is in my opinion based on psychographic elements that are keys to growing audiences beyond the bucketed core demographic of say 18-34 year olds with a cross reference to a marketers product – say [...]
