Strategy

What I Learned This Week From You – Installment #1

When I started focusing on marketing and communications and the massive changes that were occuring a few years ago, I went from not knowing what a blog was to reading 200 blogs a day in about 6 weeks.  Soon it was 300 a day and I was learning a ton and running out of hours [...]

Skittles gets it

My kids love skittles and so do I.  In fact they love my home grown “Skittolies” even more.  What are they?  Frozen Skittles. I do not go skiing without skittles in my pocket and by the time we open the bag later in the day – Voila, you have frozen “Skittolies”!  And the kid’s jostle [...]

Ford Mustang 2010 Competition

Scott Monty, my former crayon colleague, is now head of Social Media at Ford.  They have a gem of a site about the Ford Mustang. One of my favorite videos was Father’s Day.  Gotta admit, I shed a tear .  Great piece.
Loved the approach for introducing the 2010 Mustang.  Besides the leaks of images [...]

IDEO rocks

From one of the great experiential consulting design firms – who says work can’t be fun?

IDEO Global Chain Reaction from IDEO Labs on Vimeo.

Yes We Can – Another Long Walk to Freedom

November 4, 2008 was an amazing night for America. An African American man wins the general election running as an American who happens to be African American. Many thought that people’s vote may have been swayed by race.  In the end it wasn’t even close and America showed that it has come a long way. And [...]

I’ve been buying American stocks

So says Warren Buffett who, according to CNBC, has for almost six years been close to 100% out of equities (except for his Berkshire Hathaway investments.   In his Op Ed piece in the NY Times today, which is a must read, Buffett says:
Be fearful when others are greedy, and be greedy when others are [...]

Price-hikes do not always deliver

MarketingProfs Get to the Point: Invest 60 seconds in your SMALL BUSINESS newsletter refers to Seth Godin’s post “Breakage” to discuss “The Price-Hike Gamble”. The post discusses the how small successive increases lead to a breaking point at which you the customer bolts. As Seth points out:
My car insurance bill has been steadily [...]

Activating Broader Audiences to Generate Increased ROI

What makes people choose to be in certain communities; choose to engage, or choose to activate or become buyers or consumers is in my opinion based on psychographic elements that are keys to growing audiences beyond the bucketed core demographic of say 18-34 year olds with a cross reference to a marketers product – say [...]

Living in Internet Time

I was looking for some information this morning for a call with a client who is engaged with an 24-34 year old audience. The more I looked, the more a thought hit me. They live in internet time. So should my data and my strategy.