Passive Engagement in Social Media Doesn’t Deliver
How to scale social media for small business and how to bridge the social divide is a common question I get from small business owners. While all seem to agree that social media is a person-to-person connection or human connections and interactions, many companies do not engage on that level choosing to push content in [...]
What I Learned This Week From You – Installment #1
When I started focusing on marketing and communications and the massive changes that were occuring a few years ago, I went from not knowing what a blog was to reading 200 blogs a day in about 6 weeks. Soon it was 300 a day and I was learning a ton and running out of hours [...]
Skittles gets it
My kids love skittles and so do I. In fact they love my home grown “Skittolies” even more. What are they? Frozen Skittles. I do not go skiing without skittles in my pocket and by the time we open the bag later in the day – Voila, you have frozen “Skittolies”! And the kid’s jostle [...]
Twitter Information Overload
I have been thinking a lot lately about how many times I am engaged in something and I have a blog moment: “This is the post I want to write” and I think it through perfectly in my head – text, visuals and context. Most times that is the last I remember of it unless [...]
J&J’s Motrin headache and need for Band-Aid after moms revolt
What an interesting 48 hours. J&J’s Motrin brand and its advertising became the #1 word on Twitter (#1motrinmoms) and lit up the blogosphere and finally mainstream media with this ad. More interesting, is that it supposedly was released on September 30 according to David Armano and AdAge. What is fascinating is that the ad was run [...]
