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Gary D. Cohen header image 1
Dec 01 2008

Entries Tagged as 'Websites'

Caveat Emptor / Buyer Beware

June 16th, 2008 : Earned Media · Marketing · Social Media · Web Experience · Websites

The headline in the New York Times on Urban Baby’s site redo says “Don’t mess with mom’s chat”. It seems that most of the changes they made left the hardcore devotees furious so they organized a boycott of the site (seems the boycott was not wildly successful). The main complaint and mistake seems to be that the changes appear to have been done with no input from the audience.

Question: What review was done? With whom? How? On the Urban Baby site it says that they posted messages “on the site front door and in newsletters”. Just goes to show how many of the devoted read these. So if a tree falls in the woods… will anyone hear it? In a community environment, not only do they hear it, they find a way to broadcast it - especially if they were not a part of the process.

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I’ve Been Flock’ed

March 29th, 2008 : Blogging · Social Media · Web Experience · Websites

I am a pretty heavy Firefox user with tons of add-ons that really are pretty awesome. DemoGirl turned me on to Flock it looks very very cool.

Flock browser

I am pretty confident that it is quickly going to be something that will be a major part of my web experience. Hope it lives up to the expectations. Seems like a great way to do what some of my plug-ins facilitate in a pretty intuitive way. Drag and drop inserts for blogging, clipping, all email accounts in one place, photo uploading, connections in one place for all my social networks accounts, feeds, and a whole lot more. Can’t wait to try it.

If you have experience with it/recommendations, please pass them along.

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A corporate website with no blog is like apple pie without the ice cream

October 6th, 2007 : Blogging · Websites

A lot has been written about CEO blogs, corporate blogs and whether companies should have blogs. Done badly, its a recipe for disaster. Done well, the company and the consumers both win. If you build it - will they come? If a tree falls in the woods…? Just creating it is not enough.

In an era where consumers want to hear from their peers, a company that has a blog facilitates that conversation and is in a position to monitor the sentiment of its customers.

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