WoM
Passive Engagement in Social Media Doesn’t Deliver
How to scale social media for small business and how to bridge the social divide is a common question I get from small business owners. While all seem to agree that social media is a person-to-person connection or human connections and interactions, many companies do not engage on that level choosing to push content in [...]
Age of Conversation 3 Coming Soon!
Age of Conversation 3: It’s time to get busy! is on its way. It will be available shortly directly from Amazon and some other online book stores. The cover was designed by Chris Wilson. The third in a series of a crowdsourced book on conversation, I am happy to have written one chapter for this [...]
Blast from 1998 – Dot Com revisited
What I Learned This Week From You – Installment #1
When I started focusing on marketing and communications and the massive changes that were occuring a few years ago, I went from not knowing what a blog was to reading 200 blogs a day in about 6 weeks. Soon it was 300 a day and I was learning a ton and running out of hours [...]
Fight Cancer
Powerful Stuff from the Livestrong Foundation extremely well done IMHO! Inspiring.
Gifts, Charity and Presents this Holiday Season
Here is something on Blip.TV that I hope you will share with your friends. It is from a cool organization that has an initiative to help others this holiday season and beyond. It is a chance for us to do good. Please share this with your friends. You can get the videos on Blip.tv here and [...]
Monty Python: Legalize it!
A great sales negotiating tool is to identify objections early and address them up front – take them off the table. How to get qaulity Monty Python content online has not been the easiest thing to do – not in a legal manner. All that has changed. Rather than sue those that put their content on [...]
Delta changes flight path after bloggers give feedback
Hot on the heals of the Motrinmoms apology, Delta reversed course on a decision that angered its platinum members. While not exactly the same as this was a policy decision and not an ad, compare the email each commenter got from Delta: We heard you loud and clear. Since we launched our Coach Choice Seats [...]
Facebook Reality – Friday Night Smiles
This has been around for a while but is no less entertaining now and it is still doing the rounds. The concept is quite laughable actually, but we still do it.
Ford Mustang 2010 Competition
Scott Monty, my former crayon colleague, is now head of Social Media at Ford. They have a gem of a site about the Ford Mustang. One of my favorite videos was Father’s Day. Gotta admit, I shed a tear . Great piece. Loved the approach for introducing the 2010 Mustang. Besides the leaks of images [...]
