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	<title>Gary D. Cohen &#187; WoM</title>
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	<link>http://www.garydcohen.com</link>
	<description>The Pursuit of Experience, Community and Engagement - Marketing, Sales, Social Media and things that interest Gary Cohen</description>
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		<title>Passive Engagement in Social Media Doesn&#8217;t Deliver</title>
		<link>http://www.garydcohen.com/2011/03/passive-engagement-in-social-media-doesnt-deliver/</link>
		<comments>http://www.garydcohen.com/2011/03/passive-engagement-in-social-media-doesnt-deliver/#comments</comments>
		<pubDate>Mon, 28 Mar 2011 17:09:01 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[WoM]]></category>

		<guid isPermaLink="false">http://www.garydcohen.com/?p=179</guid>
		<description><![CDATA[How to scale social media for small business and how to bridge the social divide is a common question I get from small business owners.  While all seem to agree that social media is a person-to-person connection or human connections and interactions, many companies do not engage on that level choosing to push content in [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Age of Conversation 3 Coming Soon!</title>
		<link>http://www.garydcohen.com/2010/03/age-of-conversation-3-coming-soon/</link>
		<comments>http://www.garydcohen.com/2010/03/age-of-conversation-3-coming-soon/#comments</comments>
		<pubDate>Sat, 27 Mar 2010 03:26:35 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Earned Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[WoM]]></category>
		<category><![CDATA["Age of Conversation"]]></category>
		<category><![CDATA["Gary D. Cohen"]]></category>
		<category><![CDATA["Marketing Book"]]></category>
		<category><![CDATA[AOC3]]></category>

		<guid isPermaLink="false">http://www.garydcohen.com/?p=491</guid>
		<description><![CDATA[Age of Conversation 3: It’s time to get busy! is on its way. It will be available shortly directly from Amazon and some other online book stores. The cover was designed by Chris Wilson. The third in a series of a crowdsourced book on conversation, I am happy to have written one chapter for this [...]]]></description>
		<wfw:commentRss>http://www.garydcohen.com/2010/03/age-of-conversation-3-coming-soon/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Blast from 1998 &#8211; Dot Com revisited</title>
		<link>http://www.garydcohen.com/2009/03/blast-from-1998-dot-com-revisited/</link>
		<comments>http://www.garydcohen.com/2009/03/blast-from-1998-dot-com-revisited/#comments</comments>
		<pubDate>Fri, 27 Mar 2009 07:01:43 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Earned Media]]></category>
		<category><![CDATA[Viral Videos]]></category>
		<category><![CDATA[WoM]]></category>

		<guid isPermaLink="false">http://www.garydcohen.com/?p=437</guid>
		<description><![CDATA[]]></description>
		<wfw:commentRss>http://www.garydcohen.com/2009/03/blast-from-1998-dot-com-revisited/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>What I Learned This Week From You &#8211; Installment #1</title>
		<link>http://www.garydcohen.com/2009/03/what-i-learned-this-week-from-you-installment-1/</link>
		<comments>http://www.garydcohen.com/2009/03/what-i-learned-this-week-from-you-installment-1/#comments</comments>
		<pubDate>Sat, 07 Mar 2009 07:25:16 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web Experience]]></category>
		<category><![CDATA[WoM]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Experience]]></category>

		<guid isPermaLink="false">http://www.garydcohen.com/?p=416</guid>
		<description><![CDATA[When I started focusing on marketing and communications and the massive changes that were occuring a few years ago, I went from not knowing what a blog was to reading 200 blogs a day in about 6 weeks.  Soon it was 300 a day and I was learning a ton and running out of hours [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Fight Cancer</title>
		<link>http://www.garydcohen.com/2008/12/fight-cancer/</link>
		<comments>http://www.garydcohen.com/2008/12/fight-cancer/#comments</comments>
		<pubDate>Fri, 05 Dec 2008 22:45:50 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Viral Videos]]></category>
		<category><![CDATA[Web Experience]]></category>
		<category><![CDATA[WoM]]></category>
		<category><![CDATA[Fight Cancer]]></category>
		<category><![CDATA[Lance Armstrong]]></category>
		<category><![CDATA[Livestrong]]></category>
		<category><![CDATA[Viral Video]]></category>

		<guid isPermaLink="false">http://www.garydcohen.com/?p=318</guid>
		<description><![CDATA[Powerful Stuff from the Livestrong Foundation extremely well done IMHO! Inspiring.]]></description>
		<wfw:commentRss>http://www.garydcohen.com/2008/12/fight-cancer/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Gifts, Charity and Presents this Holiday Season</title>
		<link>http://www.garydcohen.com/2008/12/gifts-charity-and-presents-this-holiday-season/</link>
		<comments>http://www.garydcohen.com/2008/12/gifts-charity-and-presents-this-holiday-season/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 18:48:04 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Earned Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Viral Videos]]></category>
		<category><![CDATA[WoM]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[Gift giving]]></category>
		<category><![CDATA[Viral Video]]></category>

		<guid isPermaLink="false">http://www.garydcohen.com/?p=296</guid>
		<description><![CDATA[Here is something on Blip.TV that I hope you will share with your friends.  It is from a cool organization that has an initiative to help others this holiday season and beyond.  It is a chance for us to do good. Please share this with your friends.  You can get the videos on Blip.tv here and [...]]]></description>
		<wfw:commentRss>http://www.garydcohen.com/2008/12/gifts-charity-and-presents-this-holiday-season/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Monty Python: Legalize it!</title>
		<link>http://www.garydcohen.com/2008/11/monty-python-legalize-it/</link>
		<comments>http://www.garydcohen.com/2008/11/monty-python-legalize-it/#comments</comments>
		<pubDate>Thu, 20 Nov 2008 06:33:30 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Earned Media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[WoM]]></category>
		<category><![CDATA[Monty Python]]></category>
		<category><![CDATA[Viral Video]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.garydcohen.com/?p=286</guid>
		<description><![CDATA[A great sales negotiating tool is to identify objections early and address them up front &#8211; take them off the table.  How to get qaulity Monty Python content online has not been the easiest thing to do &#8211; not in a legal manner.  All that has changed. Rather than sue those that put their content on [...]]]></description>
		<wfw:commentRss>http://www.garydcohen.com/2008/11/monty-python-legalize-it/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Delta changes flight path after bloggers give feedback</title>
		<link>http://www.garydcohen.com/2008/11/delta-changes-flight-path-after-bloggers-give-feedback/</link>
		<comments>http://www.garydcohen.com/2008/11/delta-changes-flight-path-after-bloggers-give-feedback/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 19:20:31 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[WoM]]></category>
		<category><![CDATA[apology]]></category>
		<category><![CDATA[Delta]]></category>

		<guid isPermaLink="false">http://www.garydcohen.com/?p=275</guid>
		<description><![CDATA[Hot on the heals of the Motrinmoms apology, Delta reversed course on a decision that angered its platinum members. While not exactly the same as this was a policy decision and not an ad, compare the email each commenter got  from Delta: We heard you loud and clear. Since we launched our Coach Choice Seats [...]]]></description>
		<wfw:commentRss>http://www.garydcohen.com/2008/11/delta-changes-flight-path-after-bloggers-give-feedback/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Facebook Reality &#8211; Friday Night Smiles</title>
		<link>http://www.garydcohen.com/2008/11/facebook-reality-friday-night-smiles/</link>
		<comments>http://www.garydcohen.com/2008/11/facebook-reality-friday-night-smiles/#comments</comments>
		<pubDate>Sat, 15 Nov 2008 03:58:43 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Earned Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Viral Videos]]></category>
		<category><![CDATA[WoM]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://www.garydcohen.com/?p=259</guid>
		<description><![CDATA[This has been around for a while but is no less entertaining now and it is still doing the rounds.  The concept is quite laughable actually, but we still do it.]]></description>
		<wfw:commentRss>http://www.garydcohen.com/2008/11/facebook-reality-friday-night-smiles/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Ford Mustang 2010 Competition</title>
		<link>http://www.garydcohen.com/2008/11/ford-mustang-2010-competition/</link>
		<comments>http://www.garydcohen.com/2008/11/ford-mustang-2010-competition/#comments</comments>
		<pubDate>Sat, 08 Nov 2008 22:30:29 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Experience]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Viral Videos]]></category>
		<category><![CDATA[WoM]]></category>
		<category><![CDATA[Father's Day]]></category>
		<category><![CDATA[Ford Mustang]]></category>
		<category><![CDATA[Scott Monty]]></category>
		<category><![CDATA[Viral Video]]></category>

		<guid isPermaLink="false">http://www.garydcohen.com/?p=247</guid>
		<description><![CDATA[Scott Monty, my former crayon colleague, is now head of Social Media at Ford.  They have a gem of a site about the Ford Mustang. One of my favorite videos was Father&#8217;s Day.  Gotta admit, I shed a tear .  Great piece. Loved the approach for introducing the 2010 Mustang.  Besides the leaks of images [...]]]></description>
		<wfw:commentRss>http://www.garydcohen.com/2008/11/ford-mustang-2010-competition/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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