WoM
Yes We Can – Another Long Walk to Freedom
November 4, 2008 was an amazing night for America. An African American man wins the general election running as an American who happens to be African American. Many thought that people’s vote may have been swayed by race. In the end it wasn’t even close and America showed that it has come a long way. And [...]
Social Media Collaboration Age of Conversation 2 Benefits Charity
Today marks the launch of Age of Conversation 2, a collaboration of 237 marketing professionals who blog in the U.S. and 15 other countries. The submissions are categorized into 5 subjects all referencing the role of conversation in marketing today. The brainchild of bloggers Drew McLellan and Gavin Heaton, took off last year after they [...]
The Power of Influencers
Chuck Westbrook is out to help bloggers who write great content reach the audience they deserve. Writing a blog is not easy. Finding a voice, finding time to write, formatting, checking and getting your posts to say what you feel and then doing it again and again with no feedback gets old quickly. And the [...]
Price-hikes do not always deliver
MarketingProfs Get to the Point: Invest 60 seconds in your SMALL BUSINESS newsletter refers to Seth Godin’s post “Breakage” to discuss “The Price-Hike Gamble”. The post discusses the how small successive increases lead to a breaking point at which you the customer bolts. As Seth points out: My car insurance bill has been steadily rising, [...]
Social Media Vigilantes
Mitch Joel writes an interesting post Does A Social Media Vigilante Mean Equal Customer Service Justice For All? where he talks about social media vigilantes who name names in trying to build their own brand and obtain some form of resolution, retribution and/or compensation for poor service. Mitch takes a different path and chooses to [...]
The power of community and partnership
People on a check-in line and passengers on a plane are part of short lived communities. Shared experiences, common goals and a whole host of other things regardless of whether they are good or bad. One of our Social Media brethren has been off on a “Delta Skelter”. Based on my recent experience where Delta [...]
How not to do customer relations at the drive-through
So I took my kids to the McDonalds drive-through the other day and as I pulled up to the register window, this sign was facing me covering most of the window: We are talking about one of the highest margin products and we are being nickled and dimed. Really – If I ask for 32 [...]
Top 10 Reasons Why Jury Duty Gets Negative WoM
I learned something on Jury Duty yesterday thanks to a lecture by a defense counsel on soft spoken potential jurors. He could have been talking about WoM. He said: Public speakers must speak up and need to be heard Noise drowns out what people are saying Stand up and be heard You have a responsibility [...]
The Top 8 Reasons Not to Respond to Chain Letters
I do not like chain emails at all. Nor do I like Facebook challenges. Both arrive when you can least afford to look at them or do them - and they come from someone you trust and like who you do not want to let down. I would rather have real personal interactions. Furthermore, it really is SPAM FROM [...]
Can Influencer Outreach & SEO Result in Stock Manipulation and Insider Trading
Are influentials guilted into accepting a seeded message or conversation starter for a brand by a friend? I know that a number of those I have spoken to recently feel that they are being spammed with requests that are not targeted or relevant to that influential blogger or their audience. And when they do choose to [...]
