WoM
275 Conversation Starters: Age of Conversation ’08
275 bloggers are about to embark on Age of Conversation: Why Don’t People Get It? the sequel to The Age of Conversation which was published last year. The Age of Conversation was unique in that: 100 bloggers contributed roughly a 8.5″x11″ page of content Turnaround time was incredible All proceeds and referrals from the book [...]
Horton Wins at Box Office, But Movie Experience Continues Downward
It is getting worse. Last weekend, I went to Horton Hears a Who. Opening weekend. Rainy Sunday. And the theater for a 4pm showing was not full in a popular place on the Upper West Side of Manhattan which is pretty much saturated with young kids. Mass Billboards, Mass TV focused kid TV blitz. Even my 9 [...]
Great Products get good Word-of-Mouth
A number of years ago my wife and I received a number of Calphalon non-stick pots and pans. We used some extensively and they were showing quite a bit of wear and tear. So much so that the non-stick coating was disappearing. Remembering that they came with a lifetime warranty, I went online to check [...]
Entertaining, Celebrities, Fun, Catchy – Makings of a Viral Hit
Hat tip to CC Chapman for this very cool video [YouTube:http://www.youtube.com/watch?v=BHEO_fG3mm4] I also found another one. Check out: [YouTube:http://www.youtube.com/watch?v=LyJ72iZ3tW4]
Entertaining. Shareable. “Naughty.” Fun. Recipe for Viral?
Berlitz may well have got it right. They come across as Human, Smart, Fun, and they did not take themselves to seriously. They gave me something I enjoyed that some in my crowd would enjoy. They got me motivated out of a work focused posting exile. I have been so busy I went through my [...]
The Value of Earned Media Over Paid Media
I have been working with some great people as I build Speakery, my new company. I have not actively launched Speakery with the whole Social Media splash – I have been focusing on the prospects and clients that have been working with me. In thinking about social media based marketing , I have from time [...]
Advertising as Entertainment – Scorsese does 9 minute long-form Ad
Key to Reserva – is a short film directed by Martin Scorsese for a Spanish company Freixenet that is lighting up the movie related blogosphere and more. Brilliantly done and creating tons of WoM, the movie supposedly remakes a Hitchcock movie that was never made – from three and a half pages of a supposedly [...]
Starbucks – Maybe the greatest WoM program ever?
A ton has been written this week about Starbucks and their first ever decline in customer traffic. Let me say up front that I am not a huge fan of Starbucks coffee. Seni Thomas has an interesting post over at DailyFix and John Moore and Paul Williams over at Brand Autopsy have an excellent line [...]
Repurposing and mash ups of Advertising/TV/movies/music on the web
Is the repurposing of Advertising/TV/movies/music etc on the web in original form a sustainable medium/business and in fact will it result in negative sentiment and unfavorable WoM? Yes – especially if the powers that be issue cease and desist orders when users mash up content. Isn’t imitation the highest form of flattery and a complement? [...]
