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	<title>Gary D. Cohen &#187; Advertising</title>
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	<description>The Pursuit of Experience, Community and Engagement - Marketing, Sales, Social Media and things that interest Gary Cohen</description>
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		<title>JetBlue taps into current market sentiment</title>
		<link>http://www.garydcohen.com/2009/03/jetblue-taps-into-current-market-sentiment/</link>
		<comments>http://www.garydcohen.com/2009/03/jetblue-taps-into-current-market-sentiment/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 18:12:02 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[sentiment]]></category>
		<category><![CDATA[Viral]]></category>

		<guid isPermaLink="false">http://www.garydcohen.com/?p=412</guid>
		<description><![CDATA[Definitely not targeting ex private jet travellers.  Not sure what else to add.]]></description>
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		<title>New Subway Ads in NYC</title>
		<link>http://www.garydcohen.com/2008/10/new-subway-ads-in-nyc/</link>
		<comments>http://www.garydcohen.com/2008/10/new-subway-ads-in-nyc/#comments</comments>
		<pubDate>Wed, 22 Oct 2008 01:14:27 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Experience]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Billboards]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Out-of-home]]></category>
		<category><![CDATA[Subway]]></category>

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		<description><![CDATA[The New York MTA is looking at new advertising opportunities to generate revenue to close the budget shortfall in the next year.  They are trying a few pilot programs with the subway, the latest being to wrap the interior and exterior surfaces of the Times Square Shuttle between Grand Central and Times Square. A second [...]]]></description>
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		<title>Ads and Movie Trailers on TV</title>
		<link>http://www.garydcohen.com/2008/09/ads-and-movie-trailers-on-tv/</link>
		<comments>http://www.garydcohen.com/2008/09/ads-and-movie-trailers-on-tv/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 18:14:59 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Movie trailers]]></category>
		<category><![CDATA[movies]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://www.garydcohen.com/?p=115</guid>
		<description><![CDATA[I like movies.  I like golf.  I like entertainment.  And I like the marketing.  What with the Ryder Cup and a bunch of shows starting up, the TV has been on in our house a lot more in recent days.  And as I watched the new shows and the inevitable &#8220;commercial breaks&#8221; came by, I [...]]]></description>
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		<title>It takes a 9 year old &#8211; Tiger Woods and Tag Heuer</title>
		<link>http://www.garydcohen.com/2008/05/it-takes-a-9-year-old-tiger-woods-and-tag-heuer/</link>
		<comments>http://www.garydcohen.com/2008/05/it-takes-a-9-year-old-tiger-woods-and-tag-heuer/#comments</comments>
		<pubDate>Fri, 30 May 2008 05:24:30 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Kids]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://www.garydcohen.com/?p=71</guid>
		<description><![CDATA[Maybe my mind does not think this way &#8211; but my 9 year old son got it after seeing this photo on a TAG HEUER billboard countless times. He looked at it as we drove past and laughing asked me: &#8220;Is that how Tiger now spells his name?&#8221; I am sure that he is in [...]]]></description>
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