Delta changes flight path after bloggers give feedback
Hot on the heals of the Motrinmoms apology, Delta reversed course on a decision that angered its platinum members.
While not exactly the same as this was a policy decision and not an ad, compare the email each commenter got from Delta:
We heard you loud and clear.
Since we launched our Coach Choice Seats program that impacted [...]
J&J’s Motrin headache and need for Band-Aid after moms revolt
What an interesting 48 hours. J&J’s Motrin brand and its advertising became the #1 word on Twitter (#1motrinmoms) and lit up the blogosphere and finally mainstream media with this ad.
More interesting, is that it supposedly was released on September 30 according to David Armano and AdAge. What is fascinating is that the ad was run online [...]
