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	<title>Gary D. Cohen &#187; Marketing</title>
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	<link>http://www.garydcohen.com</link>
	<description>The Pursuit of Experience, Community and Engagement - Marketing, Sales, Social Media and things that interest Gary Cohen</description>
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		<title>Building a Southwest Airlines Jet</title>
		<link>http://www.garydcohen.com/2010/05/building-a-southwest-airlines-jet/</link>
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		<pubDate>Wed, 12 May 2010 19:38:39 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Earned Media]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Viral Videos]]></category>
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		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Viral Video]]></category>

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		<description><![CDATA[Interesting behind the scenes time-lapse video on the making of Florida One, a new Southwest Jet at Boeing.  Very cool to see the way their production line works and how the evolving airplane rolls through the facility. I don&#8217;t think I have ever seen a plane being made, but every time I go on one, [...]]]></description>
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		<title>What I Learned This Week From You &#8211; Installment #1</title>
		<link>http://www.garydcohen.com/2009/03/what-i-learned-this-week-from-you-installment-1/</link>
		<comments>http://www.garydcohen.com/2009/03/what-i-learned-this-week-from-you-installment-1/#comments</comments>
		<pubDate>Sat, 07 Mar 2009 07:25:16 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web Experience]]></category>
		<category><![CDATA[WoM]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Experience]]></category>

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		<description><![CDATA[When I started focusing on marketing and communications and the massive changes that were occuring a few years ago, I went from not knowing what a blog was to reading 200 blogs a day in about 6 weeks.  Soon it was 300 a day and I was learning a ton and running out of hours [...]]]></description>
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		<title>Entertaining. Shareable. &#8220;Naughty.&#8221; Fun.  Recipe for Viral?</title>
		<link>http://www.garydcohen.com/2008/01/entertaining-shareable-naughty-fun-recipe-for-viral/</link>
		<comments>http://www.garydcohen.com/2008/01/entertaining-shareable-naughty-fun-recipe-for-viral/#comments</comments>
		<pubDate>Wed, 30 Jan 2008 06:30:14 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Earned Media]]></category>
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		<category><![CDATA[Video]]></category>
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		<category><![CDATA[Berlitz]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[naughty]]></category>
		<category><![CDATA[share]]></category>
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		<description><![CDATA[Berlitz may well have got it right. They come across as Human, Smart, Fun, and they did not take themselves to seriously. They gave me something I enjoyed that some in my crowd would enjoy. They got me motivated out of a work focused posting exile. I have been so busy I went through my [...]]]></description>
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