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	<title>Gary D. Cohen &#187; Motrin</title>
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		<title>J&amp;J&#8217;s Motrin headache and need for Band-Aid after moms revolt</title>
		<link>http://www.garydcohen.com/2008/11/jjs-motrin-headache-and-need-for-band-aid-after-moms-revolt/</link>
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		<pubDate>Tue, 18 Nov 2008 02:57:07 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Social Media]]></category>
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		<category><![CDATA[moms]]></category>
		<category><![CDATA[Motrin]]></category>

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		<description><![CDATA[What an interesting 48 hours.  J&#38;J&#8217;s Motrin brand and its advertising became the #1 word on Twitter (#1motrinmoms) and lit up the blogosphere and finally mainstream media with this ad. More interesting, is that it supposedly was released on September 30 according to David Armano and AdAge.  What is fascinating is that the ad was run [...]]]></description>
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