Ads and Movie Trailers on TV
I like movies. I like golf. I like entertainment. And I like the marketing. What with the Ryder Cup and a bunch of shows starting up, the TV has been on in our house a lot more in recent days. And as I watched the new shows and the inevitable “commercial breaks” came by, I [...]
Back-end rules. Change & experimentation in the movie biz.
Last week the NY Times ran an article Bridging the Gap – the Sequel about the failed efforts of Hollywood & Silicon Valley to bridge the cultural divide. It highlighted the movie business and its historical (hysterical?) requirements for cash and not equity, which reminds me of a few movie ventures I have been involved [...]
Horton Wins at Box Office, But Movie Experience Continues Downward
It is getting worse. Last weekend, I went to Horton Hears a Who. Opening weekend. Rainy Sunday. And the theater for a 4pm showing was not full in a popular place on the Upper West Side of Manhattan which is pretty much saturated with young kids. Mass Billboards, Mass TV focused kid TV blitz. Even my 9 [...]
