<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Gary D. Cohen &#187; movies</title>
	<atom:link href="http://www.garydcohen.com/tag/movies/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.garydcohen.com</link>
	<description>The Pursuit of Experience, Community and Engagement - Marketing, Sales, Social Media and things that interest Gary Cohen</description>
	<lastBuildDate>Wed, 12 May 2010 19:55:37 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Ads and Movie Trailers on TV</title>
		<link>http://www.garydcohen.com/2008/09/ads-and-movie-trailers-on-tv/</link>
		<comments>http://www.garydcohen.com/2008/09/ads-and-movie-trailers-on-tv/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 18:14:59 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Movie trailers]]></category>
		<category><![CDATA[movies]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://www.garydcohen.com/?p=115</guid>
		<description><![CDATA[I like movies.  I like golf.  I like entertainment.  And I like the marketing.  What with the Ryder Cup and a bunch of shows starting up, the TV has been on in our house a lot more in recent days.  And as I watched the new shows and the inevitable &#8220;commercial breaks&#8221; came by, I [...]]]></description>
		<wfw:commentRss>http://www.garydcohen.com/2008/09/ads-and-movie-trailers-on-tv/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Back-end rules. Change &amp; experimentation in the movie biz.</title>
		<link>http://www.garydcohen.com/2008/04/back-end-rules-change-experimentation-in-the-movie-biz/</link>
		<comments>http://www.garydcohen.com/2008/04/back-end-rules-change-experimentation-in-the-movie-biz/#comments</comments>
		<pubDate>Tue, 22 Apr 2008 20:59:47 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Finance]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[movies]]></category>
		<category><![CDATA[Back-end]]></category>
		<category><![CDATA[Business Model]]></category>
		<category><![CDATA[Change]]></category>
		<category><![CDATA[Hollywood]]></category>
		<category><![CDATA[NY Times]]></category>
		<category><![CDATA[Silicon Valley]]></category>

		<guid isPermaLink="false">http://www.garydcohen.com/?p=65</guid>
		<description><![CDATA[Last week the NY Times ran an article Bridging the Gap &#8211; the Sequel about the failed efforts of Hollywood &#38; Silicon Valley to bridge the cultural divide. It highlighted the movie business and its historical (hysterical?) requirements for cash and not equity, which reminds me of a few movie ventures I have been involved [...]]]></description>
		<wfw:commentRss>http://www.garydcohen.com/2008/04/back-end-rules-change-experimentation-in-the-movie-biz/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Horton Wins at Box Office, But Movie Experience Continues Downward</title>
		<link>http://www.garydcohen.com/2008/03/horton-wins-at-box-office-but-movie-experience-continues-downward/</link>
		<comments>http://www.garydcohen.com/2008/03/horton-wins-at-box-office-but-movie-experience-continues-downward/#comments</comments>
		<pubDate>Fri, 21 Mar 2008 05:38:19 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[WoM]]></category>
		<category><![CDATA[movies]]></category>
		<category><![CDATA[Experience]]></category>

		<guid isPermaLink="false">http://www.garycohen.net/2008/03/20/horton-wins-at-box-office-but-movie-experience-continues-downward/</guid>
		<description><![CDATA[It is getting worse.  Last weekend, I went to  Horton Hears a Who.  Opening weekend.  Rainy Sunday. And the theater for a 4pm showing was not full in a popular place on the Upper West Side of Manhattan which is pretty much saturated with young kids.  Mass Billboards, Mass TV focused kid TV blitz.  Even my 9 [...]]]></description>
		<wfw:commentRss>http://www.garydcohen.com/2008/03/horton-wins-at-box-office-but-movie-experience-continues-downward/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>
