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	<title>Gary D. Cohen &#187; Price-Hikes</title>
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		<title>Price-hikes do not always deliver</title>
		<link>http://www.garydcohen.com/2008/10/price-hikes-do-not-always-deliver/</link>
		<comments>http://www.garydcohen.com/2008/10/price-hikes-do-not-always-deliver/#comments</comments>
		<pubDate>Mon, 06 Oct 2008 16:16:00 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Experience]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[WoM]]></category>
		<category><![CDATA[Insurance]]></category>
		<category><![CDATA[MarketingProfs]]></category>
		<category><![CDATA[Price-Hikes]]></category>
		<category><![CDATA[Seth Godin]]></category>

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		<description><![CDATA[MarketingProfs Get to the Point: Invest 60 seconds in your SMALL BUSINESS newsletter refers to Seth Godin&#8217;s post &#8220;Breakage&#8221; to discuss &#8220;The Price-Hike Gamble&#8221;.  The post discusses the how small successive increases lead to a breaking point at which you the customer bolts.  As Seth points out:
My car insurance bill has been steadily [...]]]></description>
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