What I Learned This Week From You – Installment #1
When I started focusing on marketing and communications and the massive changes that were occuring a few years ago, I went from not knowing what a blog was to reading 200 blogs a day in about 6 weeks. Soon it was 300 a day and I was learning a ton and running out of hours [...]
Fight Cancer
Powerful Stuff from the Livestrong Foundation extremely well done IMHO! Inspiring.
Gifts, Charity and Presents this Holiday Season
Here is something on Blip.TV that I hope you will share with your friends. It is from a cool organization that has an initiative to help others this holiday season and beyond. It is a chance for us to do good.
Please share this with your friends. You can get the videos on Blip.tv here and here [...]
Delta changes flight path after bloggers give feedback
Hot on the heals of the Motrinmoms apology, Delta reversed course on a decision that angered its platinum members.
While not exactly the same as this was a policy decision and not an ad, compare the email each commenter got from Delta:
We heard you loud and clear.
Since we launched our Coach Choice Seats program that impacted [...]
J&J’s Motrin headache and need for Band-Aid after moms revolt
What an interesting 48 hours. J&J’s Motrin brand and its advertising became the #1 word on Twitter (#1motrinmoms) and lit up the blogosphere and finally mainstream media with this ad.
More interesting, is that it supposedly was released on September 30 according to David Armano and AdAge. What is fascinating is that the ad was run online [...]
Social Media Collaboration Age of Conversation 2 Benefits Charity
Today marks the launch of Age of Conversation 2, a collaboration of 237 marketing professionals who blog in the U.S. and 15 other countries. The submissions are categorized into 5 subjects all referencing the role of conversation in marketing today.
The brainchild of bloggers Drew McLellan and Gavin Heaton, took off last year after they invited [...]
The Power of Influencers
Chuck Westbrook is out to help bloggers who write great content reach the audience they deserve. Writing a blog is not easy. Finding a voice, finding time to write, formatting, checking and getting your posts to say what you feel and then doing it again and again with no feedback gets old quickly. And the [...]
Social Media Vigilantes
Mitch Joel writes an interesting post Does A Social Media Vigilante Mean Equal Customer Service Justice For All? where he talks about social media vigilantes who name names in trying to build their own brand and obtain some form of resolution, retribution and/or compensation for poor service.
Mitch takes a different path and chooses [...]
