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	<title>Gary D. Cohen &#187; WoM</title>
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	<link>http://www.garydcohen.com</link>
	<description>The Pursuit of Experience, Community and Engagement - Marketing, Sales, Social Media and things that interest Gary Cohen</description>
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		<title>What I Learned This Week From You &#8211; Installment #1</title>
		<link>http://www.garydcohen.com/2009/03/what-i-learned-this-week-from-you-installment-1/</link>
		<comments>http://www.garydcohen.com/2009/03/what-i-learned-this-week-from-you-installment-1/#comments</comments>
		<pubDate>Sat, 07 Mar 2009 07:25:16 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web Experience]]></category>
		<category><![CDATA[WoM]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Experience]]></category>

		<guid isPermaLink="false">http://www.garydcohen.com/?p=416</guid>
		<description><![CDATA[When I started focusing on marketing and communications and the massive changes that were occuring a few years ago, I went from not knowing what a blog was to reading 200 blogs a day in about 6 weeks.  Soon it was 300 a day and I was learning a ton and running out of hours [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Gifts, Charity and Presents this Holiday Season</title>
		<link>http://www.garydcohen.com/2008/12/gifts-charity-and-presents-this-holiday-season/</link>
		<comments>http://www.garydcohen.com/2008/12/gifts-charity-and-presents-this-holiday-season/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 18:48:04 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Earned Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Viral Videos]]></category>
		<category><![CDATA[WoM]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[Gift giving]]></category>
		<category><![CDATA[Viral Video]]></category>

		<guid isPermaLink="false">http://www.garydcohen.com/?p=296</guid>
		<description><![CDATA[Here is something on Blip.TV that I hope you will share with your friends.  It is from a cool organization that has an initiative to help others this holiday season and beyond.  It is a chance for us to do good.



Please share this with your friends.  You can get the videos on Blip.tv here and here [...]]]></description>
		<wfw:commentRss>http://www.garydcohen.com/2008/12/gifts-charity-and-presents-this-holiday-season/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Facebook Reality &#8211; Friday Night Smiles</title>
		<link>http://www.garydcohen.com/2008/11/facebook-reality-friday-night-smiles/</link>
		<comments>http://www.garydcohen.com/2008/11/facebook-reality-friday-night-smiles/#comments</comments>
		<pubDate>Sat, 15 Nov 2008 03:58:43 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Earned Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Viral Videos]]></category>
		<category><![CDATA[WoM]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://www.garydcohen.com/?p=259</guid>
		<description><![CDATA[This has been around for a while but is no less entertaining now and it is still doing the rounds.  The concept is quite laughable actually, but we still do it.

]]></description>
		<wfw:commentRss>http://www.garydcohen.com/2008/11/facebook-reality-friday-night-smiles/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Social Media Vigilantes</title>
		<link>http://www.garydcohen.com/2008/08/social-media-viglantes/</link>
		<comments>http://www.garydcohen.com/2008/08/social-media-viglantes/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 16:06:36 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Earned Media]]></category>
		<category><![CDATA[Experience]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[Web Experience]]></category>
		<category><![CDATA[WoM]]></category>
		<category><![CDATA[Customer Relationships]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Mitch Joel]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.garydcohen.com/?p=110</guid>
		<description><![CDATA[Mitch Joel writes an interesting post Does A Social Media Vigilante Mean Equal Customer Service Justice For All? where he talks about social media vigilantes who name names in  trying to build their own brand and  obtain some form of resolution, retribution and/or compensation for poor service.
Mitch takes a different path and chooses [...]]]></description>
		<wfw:commentRss>http://www.garydcohen.com/2008/08/social-media-viglantes/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Caveat Emptor / Buyer Beware</title>
		<link>http://www.garydcohen.com/2008/06/caveat-emptor-buyer-beware/</link>
		<comments>http://www.garydcohen.com/2008/06/caveat-emptor-buyer-beware/#comments</comments>
		<pubDate>Mon, 16 Jun 2008 15:30:53 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Earned Media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Experience]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[WoM]]></category>

		<guid isPermaLink="false">http://www.garydcohen.com/?p=82</guid>
		<description><![CDATA[The headline in the New York Times on Urban Baby&#8217;s site redo says &#8220;Don&#8217;t mess with mom&#8217;s chat&#8221;. It seems that most of the changes they made left the hardcore devotees furious so they organized a boycott of the site (seems the boycott was not wildly successful). The main complaint and mistake seems to be [...]]]></description>
		<wfw:commentRss>http://www.garydcohen.com/2008/06/caveat-emptor-buyer-beware/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How not to do customer relations at the drive-through</title>
		<link>http://www.garydcohen.com/2008/05/how-not-to-do-customer-relations-at-the-drive-through/</link>
		<comments>http://www.garydcohen.com/2008/05/how-not-to-do-customer-relations-at-the-drive-through/#comments</comments>
		<pubDate>Fri, 30 May 2008 05:15:52 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Experience]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[WoM]]></category>
		<category><![CDATA[Customer Service]]></category>

		<guid isPermaLink="false">http://www.garydcohen.com/?p=79</guid>
		<description><![CDATA[So I took my kids to the McDonalds drive-through the other day and as I pulled up to the register window, this sign was facing me covering most of the window:

We are talking about one of the highest margin products and we are being nickled and dimed.  Really &#8211; If I  ask for [...]]]></description>
		<wfw:commentRss>http://www.garydcohen.com/2008/05/how-not-to-do-customer-relations-at-the-drive-through/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Top 10 Reasons Why Jury Duty Gets Negative WoM</title>
		<link>http://www.garydcohen.com/2008/04/top-10-reasons-why-jury-duty-gets-negative-wom/</link>
		<comments>http://www.garydcohen.com/2008/04/top-10-reasons-why-jury-duty-gets-negative-wom/#comments</comments>
		<pubDate>Wed, 02 Apr 2008 04:59:35 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Experience]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[WoM]]></category>
		<category><![CDATA[]]></category>
		<category><![CDATA[Jury Duty]]></category>

		<guid isPermaLink="false">http://www.garycohen.net/2008/04/01/top-10-reasons-why-jury-duty-gets-negative-wom/</guid>
		<description><![CDATA[

I learned something on Jury Duty yesterday thanks to a lecture by a defense counsel on soft spoken potential jurors.  He could have been talking about WoM.  He said:

Public speakers must speak up and need to be heard
Noise drowns out what people are saying
Stand up and be heard
You have a responsibility to listen
Ask [...]]]></description>
		<wfw:commentRss>http://www.garydcohen.com/2008/04/top-10-reasons-why-jury-duty-gets-negative-wom/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Great Products get good Word-of-Mouth</title>
		<link>http://www.garydcohen.com/2008/03/great-products-get-good-word-of-mouth/</link>
		<comments>http://www.garydcohen.com/2008/03/great-products-get-good-word-of-mouth/#comments</comments>
		<pubDate>Tue, 04 Mar 2008 22:17:11 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[WoM]]></category>
		<category><![CDATA[]]></category>
		<category><![CDATA[Products]]></category>

		<guid isPermaLink="false">http://www.garycohen.net/2008/03/04/great-products-get-good-word-of-mouth/</guid>
		<description><![CDATA[A number of years ago my wife and I received a number of Calphalon non-stick pots and pans.  We used some extensively and they were showing quite a bit of wear and tear.  So much so that the non-stick coating was disappearing. Remembering that they came with a lifetime warranty, I went online [...]]]></description>
		<wfw:commentRss>http://www.garydcohen.com/2008/03/great-products-get-good-word-of-mouth/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Entertaining, Celebrities, Fun, Catchy &#8211; Makings of a Viral Hit</title>
		<link>http://www.garydcohen.com/2008/02/entertaining-celebrities-fun-catchy-makings-of-a-viral-hit/</link>
		<comments>http://www.garydcohen.com/2008/02/entertaining-celebrities-fun-catchy-makings-of-a-viral-hit/#comments</comments>
		<pubDate>Mon, 11 Feb 2008 19:13:05 +0000</pubDate>
		<dc:creator>Gary</dc:creator>
				<category><![CDATA[Earned Media]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral Videos]]></category>
		<category><![CDATA[WoM]]></category>
		<category><![CDATA[Celebrities]]></category>
		<category><![CDATA[Viral Video]]></category>

		<guid isPermaLink="false">http://www.garycohen.net/?p=35</guid>
		<description><![CDATA[Hat tip to CC Chapman for this very cool video
[YouTube:http://www.youtube.com/watch?v=BHEO_fG3mm4]
I also found another one.  Check out:
[YouTube:http://www.youtube.com/watch?v=LyJ72iZ3tW4]
]]></description>
		<wfw:commentRss>http://www.garydcohen.com/2008/02/entertaining-celebrities-fun-catchy-makings-of-a-viral-hit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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